Mersin Üniversitesi
Ders Bilgileri
| SERVICES MARKETING | ||||||
|---|---|---|---|---|---|---|
| Kodu | Dönemi | Teori | Uygulama | Ulusal Kredisi | AKTS Kredisi | |
| Saat / Hafta | ||||||
| İBY289 | Fall | 2 | 0 | 2 | 4 | |
| Ön Koşulu Olan Ders( ler ) | |
| Dili | en |
| Türü | Elective |
| Seviyesi | Bachelor's |
| Öğretim Elemanı( ları ) | Assist. Prof. Dr. Ercan ÇİÇEK |
| Öğretim Sistemi | Face to Face |
| Önerilen Hususlar | |
| Staj Durumu | None |
| Amacı | The aim of this course is to explain students fundamental concepts in service marketing, service marketing mix elements, and what service businesses should do about |
| İçeriği | This course consists of teaching, definition of service marketing, analyzing environmental conditions that affect service marketing business and explaining service marketing mix which is service marketing elements |
Dersin Öğrenim Çıktıları
| # | Öğrenim Çıktıları |
|---|---|
| 1 | Explains basic concepts and topics concerning services marketing |
| 2 | Analyses and forms the services marketing mix |
| 3 | Understands the concept of product design in services and formulates service design practices for various service sectors |
| 4 | Makes analysis regarding supply and demand management for services and forms marketing strategies in light of these analyse |
| 5 | Explains the fundamental concepts in relation to pricing decisions in services industry and able to develop pricing strategies |
Haftalık Ayrıntılı Ders İçeriği
| # | Konular | Öğretim Yöntem ve Teknikleri |
|---|---|---|
| 1 | Introduction to service marketing | Lectures, Disscuss |
| 2 | Customer Satisfaction and service quality | Lectures, Disscuss |
| 3 | Customer expectations management | Lectures, Disscuss |
| 4 | Consumer behavior and perceptions of service quality | Lectures, Disscuss |
| 5 | Service cape in service offer | Lectures, Disscuss |
| 6 | Product concept in service marketing | Lectures, Disscuss |
| 7 | New service design | Lectures, Disscuss |
| 8 | Mid-term Exam | Written Exam |
| 9 | Pricing in service marketing | Lectures, Disscuss |
| 10 | Yield management | Lectures, Disscuss |
| 11 | Supply management in service sector | Lectures, Disscuss |
| 12 | Demand management in service sector | Lectures, Disscuss |
| 13 | Customer retention ways | Lectures, Disscuss |
| 14 | Case Studies | Lectures, Disscuss |
| 15 | Case Studies | Lectures, Disscuss |
| 16 | Final Exam | Written Exam |
Resources
| # | Malzeme / Kaynak Adı | Kaynak Hakkında Bilgi | Referans / Önerilen Kaynak |
|---|---|---|---|
| 1 | Ozturk, ,Ayşe, (2006), Hizmet Pazarlaması, Ekin Kitabevi, | ||
| 2 | İslamoglu.,A., (2006)Hizmet pazarlaması Beta Yayıncılık, | ||
| 3 | Karahan K. (2000), Hizmet Pazarlaması, Beta Yayıncılık, | ||
| 4 | Tek, Ömer Baybars, (1999), Pazarlama İlkeleri, Global Yönetimsel Yaklaşım Türkiye Uygulamaları, 7.B., Cem ofset, |
Ölçme ve Değerlendirme Sistemi
| # | Ağırlık | Çalışma Türü | Çalışma Adı |
|---|---|---|---|
| 1 | 0.4 | 1 | 1. Mid-Term Exam |
| 2 | 0.6 | 5 | Final Exam |
Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri
| # | Öğrenim Çıktıları | Program Çıktıları | Ölçme ve Değerlendirme |
|---|---|---|---|
| 1 | Explains basic concepts and topics concerning services marketing | 1͵2͵3͵6 | |
| 2 | Analyses and forms the services marketing mix | 1͵2͵3͵6 | |
| 3 | Understands the concept of product design in services and formulates service design practices for various service sectors | 2͵3͵6͵8 | |
| 4 | Makes analysis regarding supply and demand management for services and forms marketing strategies in light of these analyse | 1͵2͵3͵5 | |
| 5 | Explains the fundamental concepts in relation to pricing decisions in services industry and able to develop pricing strategies | 1͵2͵3͵6 |
Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.
İş Yükü Detayları
| # | Etkinlik | Adet | Süre (Saat) | İş Yükü |
|---|---|---|---|---|
| 0 | Course Duration | 14 | 2 | 28 |
| 1 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 2 | Presentation and Seminar Preparation | 1 | 1 | 1 |
| 3 | Web Research, Library and Archival Work | 1 | 2 | 2 |
| 4 | Document/Information Listing | 0 | 0 | 0 |
| 5 | Workshop | 0 | 0 | 0 |
| 6 | Preparation for Midterm Exam | 1 | 15 | 15 |
| 7 | Midterm Exam | 1 | 1 | 1 |
| 8 | Quiz | 0 | 0 | 0 |
| 9 | Homework | 0 | 0 | 0 |
| 10 | Midterm Project | 0 | 0 | 0 |
| 11 | Midterm Exercise | 0 | 0 | 0 |
| 12 | Final Project | 1 | 0 | 0 |
| 13 | Final Exercise | 0 | 0 | 0 |
| 14 | Preparation for Final Exam | 1 | 30 | 30 |
| 15 | Final Exam | 1 | 1 | 1 |
| 120 | ||||