Ders Bilgileri

ADVERTISING MANAGEMENT
Kodu	Dönemi	Teori	Uygulama	Ulusal Kredisi	AKTS Kredisi
		Saat / Hafta
İBY491	Fall	2	0	2	4

Ön Koşulu Olan Ders( ler )
Dili	en
Türü	Elective
Seviyesi	Bachelor's
Öğretim Elemanı( ları )	Assist. Prof. Dr. Ercan ÇİÇEK
Öğretim Sistemi	Face to Face
Önerilen Hususlar
Staj Durumu	None
Amacı	To develop an understanding of the key concepts, theories and application areas of marketing communications and to identify the rationale behind the emergence of the notion of advertising and to critically evaluate its evolution.
İçeriği	Advertising as a marketing communication tool will be analyzed through theoretical and application points of view.

Dersin Öğrenim Çıktıları

#	Öğrenim Çıktıları
1	Defines the basic theories of marketing communication
2	Develops a project about advertising
3	Uses advertising as an integrated marketing communication channels
4	Evaluates the effectiveness of advertisements
5	Critically evaluates advertising as part of other promotional tools
6	Explains the differences between types of advertisements
7	Defines media, direct and database marketing
8	Debates on case study analyses related to advertising

Haftalık Ayrıntılı Ders İçeriği

#	Konular	Öğretim Yöntem ve Teknikleri
1	Theories of communication	Lectures, discussion
2	Communications mix	Lectures, discussion
3	Branding	Lectures, discussion
4	Twentyfirst century marketing communications	Lectures, discussion
5	Measuring marketing communication	Lectures, discussion
6	Advertising	Lectures, discussion
7	Types of advertising	Lectures, discussion
8	Mid-term Exam	Written examination
9	Print active media and outdoor	Lectures, discussion
10	Measuring the effectiveness of advertising	Lectures, discussion
11	Direct and database marketing	Lectures, discussion
12	Case study	Lectures, discussion
13	Case study	Lectures, discussion
14	Homework Presentations	Lectures, discussion
15	Homework Presentations	Lectures, discussion
16	Final Exam	Written examination

Resources

#	Malzeme / Kaynak Adı	Kaynak Hakkında Bilgi	Referans / Önerilen Kaynak
1	TAYFUR, Gıyasetti (2010) Reklamcılık, 4. Baskı, Nobel Yayıncışlık, Ankara.
2	BABACAN, Muazzez (2009), Nedir Bu Reklam?, Beta Yayınları, İstanbul.

Ölçme ve Değerlendirme Sistemi

#	Ağırlık	Çalışma Türü	Çalışma Adı
1	0.4	1	1. Mid-Term Exam
2	0.6	5	Final Exam

Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri

#	Öğrenim Çıktıları	Program Çıktıları	Ölçme ve Değerlendirme
1	Defines the basic theories of marketing communication	2͵3
2	Develops a project about advertising	2͵3͵6͵7
3	Uses advertising as an integrated marketing communication channels	3͵8
4	Evaluates the effectiveness of advertisements	7
5	Critically evaluates advertising as part of other promotional tools	2͵3
6	Explains the differences between types of advertisements	6͵7
7	Defines media, direct and database marketing	6
8	Debates on case study analyses related to advertising	2͵3͵6͵8

Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.

İş Yükü Detayları

#	Etkinlik	Adet	Süre (Saat)	İş Yükü
13	Final Exercise	0	0	0
0	Course Duration	14	2	28
1	Course Duration Except Class (Preliminary Study, Enhancement)	14	3	42
2	Presentation and Seminar Preparation	1	3	3
3	Web Research, Library and Archival Work	0	0	0
4	Document/Information Listing	0	0	0
5	Workshop	0	0	0
6	Preparation for Midterm Exam	1	30	30
7	Midterm Exam	1	1	1
8	Quiz	0	0	0
9	Homework	0	0	0
10	Midterm Project	0	0	0
11	Midterm Exercise	0	0	0
12	Final Project	1	0	0
14	Preparation for Final Exam	1	15	15
15	Final Exam	1	1	1
				120