Mersin Üniversitesi
Ders Bilgileri
| INTERNATIONAL MARKETING | ||||||
|---|---|---|---|---|---|---|
| Kodu | Dönemi | Teori | Uygulama | Ulusal Kredisi | AKTS Kredisi | |
| Saat / Hafta | ||||||
| İBY404 | Spring | 3 | 0 | 3 | 6 | |
| Ön Koşulu Olan Ders( ler ) | None |
| Dili | en |
| Türü | Required |
| Seviyesi | Bachelor's |
| Öğretim Elemanı( ları ) | Assist. Prof. Dr. Ercan ÇİÇEK |
| Öğretim Sistemi | Face to Face |
| Önerilen Hususlar | None |
| Staj Durumu | None |
| Amacı | To examine and interpret marketing concepts and theories in a global context that are required in order to analyze a global market and to develop appropriate marketing strategies. |
| İçeriği | Environment features in effect of international marketing, international information systems, international marketing planning, market segmentation in international markets, product politics, pricing, distribution channels and promotion activities. |
Dersin Öğrenim Çıktıları
| # | Öğrenim Çıktıları |
|---|---|
| 1 | Able to define global marketing. |
| 2 | Able to explain marketing concepts, theories and tools. |
| 3 | Able to examine global markets comparatively. |
| 4 | Able to develop appropriate marketing strategies and plans. |
| 5 | Able to define actors or factors such as governments or legal systems that might affect marketing practices. |
| 6 | Able to explain any international marketing topic. |
| 7 | Able to explain the social and ethical effects of business and marketing in a global world. |
| 8 | Predict how to behave in markets of different nations through international marketing cases. |
Haftalık Ayrıntılı Ders İçeriği
| # | Konular | Öğretim Yöntem ve Teknikleri |
|---|---|---|
| 1 | Definition of international marketing and international trade | Lectures, discussion |
| 2 | Environmental factors effecting to the international marketing | Lectures, discussion |
| 3 | Basic data sources in the international marketing | Lectures, discussion |
| 4 | International marketing planing | Lectures, discussion |
| 5 | International marketing research | Lectures, discussion |
| 6 | International market segmentation | Lectures, discussion |
| 7 | Target market selecting and positioning | Lectures, discussion |
| 8 | Mid-term examination | Written examination |
| 9 | Product characterictics in the international marketing | Lectures, discussion |
| 10 | Product life style cycle in international markets | Lectures, discussion |
| 11 | Pricing decesion proces in the international marketing | Lectures, discussion |
| 12 | Pricing strategies of new product | Lectures, discussion |
| 13 | Distribution strategies in international markets | Lectures, discussion |
| 14 | Promotion strategies in international markets | Lectures, discussion |
| 15 | Promotion methods in the international markets | Lectures, discussion |
| 16 | Final Exam | Written examination |
Resources
| # | Malzeme / Kaynak Adı | Kaynak Hakkında Bilgi | Referans / Önerilen Kaynak |
|---|---|---|---|
| 1 | Mehmet Karafakioğlu, Uluslararası Pazarlama Yönetimi , İstanbul, 2008. |
Ölçme ve Değerlendirme Sistemi
| # | Ağırlık | Çalışma Türü | Çalışma Adı |
|---|---|---|---|
| 1 | 0.4 | 1 | 1. Mid-Term Exam |
| 2 | 0.6 | 5 | Final Exam |
Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri
| # | Öğrenim Çıktıları | Program Çıktıları | Ölçme ve Değerlendirme |
|---|---|---|---|
| 1 | Able to define global marketing. | 3͵6 | 1͵2 |
| 2 | Able to explain marketing concepts, theories and tools. | 3͵6 | 1͵2 |
| 3 | Able to examine global markets comparatively. | 3͵6 | 1͵2 |
| 4 | Able to develop appropriate marketing strategies and plans. | 3͵6 | 1͵2 |
| 5 | Able to define actors or factors such as governments or legal systems that might affect marketing practices. | 3͵6 | 1͵2 |
| 6 | Able to explain any international marketing topic. | 2͵3͵6 | 1͵2 |
| 7 | Able to explain the social and ethical effects of business and marketing in a global world. | 2͵3͵5͵6 | 1͵2 |
| 8 | Predict how to behave in markets of different nations through international marketing cases. | 2͵3͵6 | 1͵2 |
Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.
İş Yükü Detayları
| # | Etkinlik | Adet | Süre (Saat) | İş Yükü |
|---|---|---|---|---|
| 0 | Course Duration | 14 | 3 | 42 |
| 1 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 2 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 3 | Web Research, Library and Archival Work | 14 | 2 | 28 |
| 4 | Document/Information Listing | 0 | 0 | 0 |
| 5 | Workshop | 0 | 0 | 0 |
| 6 | Preparation for Midterm Exam | 1 | 36 | 36 |
| 7 | Midterm Exam | 1 | 1 | 1 |
| 8 | Quiz | 0 | 0 | 0 |
| 9 | Homework | 0 | 0 | 0 |
| 10 | Midterm Project | 0 | 0 | 0 |
| 11 | Midterm Exercise | 0 | 0 | 0 |
| 12 | Final Project | 1 | 0 | 0 |
| 13 | Final Exercise | 0 | 0 | 0 |
| 14 | Preparation for Final Exam | 1 | 30 | 30 |
| 15 | Final Exam | 1 | 1 | 1 |
| 180 | ||||