Ders Bilgileri

STRATEGIC MANAGEMENT AND BUSINESS POLICY
Kodu	Dönemi	Teori	Uygulama	Ulusal Kredisi	AKTS Kredisi
		Saat / Hafta
İBY402	Spring	3	0	3	6

Ön Koşulu Olan Ders( ler )	None
Dili	en
Türü	Required
Seviyesi	Bachelor's
Öğretim Elemanı( ları )	Assoc. Prof. Dr. Cemile ÇELİK
Öğretim Sistemi	Face to Face
Önerilen Hususlar	None
Staj Durumu	None
Amacı	The basic purpose and objective of this course is to ensure the students about how to asses the strategies in different sectors and different conditions and how to act strategically. In addition to coverage of the elements of the strategic management process; analyzing industry structure and environmental trends to assess industry potential; assessing a firm’s resources for their potential to generate a competitive advantage.
İçeriği	This course covers topics related with internal and external analysis of firm, formulations and implementations of top-management strategies, business structures, systems and policies.

Dersin Öğrenim Çıktıları

#	Öğrenim Çıktıları
2	Able to define and use the basic concepts of strategic management
3	Able to explain the major determinants of getting competitive advantage changing and complicated environment
4	Able to form strategies both business level and corporate level
5	Able to analyse how to relate core competence of the firms and their strategies
6	Able to explain how to shape the fundemental dynamics of strategy in different kind of industries
7	Able to form different organizational structure to need different strategic alternatives
8	Able to describe the steps management must take to effectively design and implement organizational strategies
8	Able to analyses to be able to determine development and structure of different markets

Haftalık Ayrıntılı Ders İçeriği

#	Konular	Öğretim Yöntem ve Teknikleri
11	Functional strategies	Lectures, discussion
1	Basic concepts of strategic management	Lectures, discussion
2	Strategic management process and its main components	Lectures, discussion
3	External environment analysis	Lectures, discussion
4	Firm analysis	Lectures, discussion
5	Appraisal of environmental elements	Lectures, discussion
6	Organizational orientation	Lectures, discussion
7	Generic strategies and sub-strategies	Lectures, discussion
8	Midterm exam	Written examination
9	Top-management strategies	Lectures, discussion
10	Business management strategies: competitive strategies	Lectures, discussion
12	Technics used implementation management strategies	Lectures, discussion
13	Business structures and systems	Lectures, discussion
14	Management manner, shared values, human resources and business capabilities	Lectures, discussion
15	Strategic appraisal and control	Lectures, discussion
16	Final Exam	Written examination

Resources

#	Malzeme / Kaynak Adı	Kaynak Hakkında Bilgi	Referans / Önerilen Kaynak
1	Ülgen, Hayri ve Mirze S. Kadri, 2007, İşletmelerde Stratejik Yönetim, 4.Baskı, Arıkan Basım Yayım, Dağıtım, İstanbul.
2	Eren, Erol, 2005, Stratejik Yönetim ve İşletme Politikası, 7.Baskı, Beta Basım Yayım Dağıtım, İstanbul.
3	Dinçer, Ömer, 2004, Stratejik Yönetim ve İşletme Politikası, 7.Baskı, Beta Basım Yayım Dağıtım, İstanbul.

Ölçme ve Değerlendirme Sistemi

#	Ağırlık	Çalışma Türü	Çalışma Adı
1	0.4	1	1. Mid-Term Exam
2	0.6	5	Final Exam

Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri

#	Öğrenim Çıktıları	Program Çıktıları	Ölçme ve Değerlendirme
2	Able to define and use the basic concepts of strategic management	3͵6	1͵2
3	Able to explain the major determinants of getting competitive advantage changing and complicated environment	3͵6͵7	1͵2
4	Able to form strategies both business level and corporate level	3͵6͵7	1͵2
5	Able to analyse how to relate core competence of the firms and their strategies	3͵6͵7	1͵2
6	Able to explain how to shape the fundemental dynamics of strategy in different kind of industries	3͵6	1͵2
7	Able to form different organizational structure to need different strategic alternatives	3͵6͵7	1͵2
8	Able to describe the steps management must take to effectively design and implement organizational strategies	3͵6	1͵2
8	Able to analyses to be able to determine development and structure of different markets	3͵6͵7	1͵2

Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.

İş Yükü Detayları

#	Etkinlik	Adet	Süre (Saat)	İş Yükü
0	Course Duration	14	3	42
1	Course Duration Except Class (Preliminary Study, Enhancement)	14	2	28
2	Presentation and Seminar Preparation	0	0	0
3	Web Research, Library and Archival Work	14	3	42
4	Document/Information Listing	0	0	0
5	Workshop	0	0	0
6	Preparation for Midterm Exam	1	36	36
7	Midterm Exam	1	1	1
8	Quiz	0	0	0
9	Homework	0	0	0
10	Midterm Project	0	0	0
11	Midterm Exercise	0	0	0
12	Final Project	1	0	0
13	Final Exercise	0	0	0
14	Preparation for Final Exam	1	30	30
15	Final Exam	1	1	1
				180