Ders Bilgileri

PUBLIC RELATIONS
Kodu	Dönemi	Teori	Uygulama	Ulusal Kredisi	AKTS Kredisi
		Saat / Hafta
İBY374	Spring	2	0	2	3

Ön Koşulu Olan Ders( ler )	None
Dili	en
Türü	Elective
Seviyesi	Bachelor's
Öğretim Elemanı( ları )	Dr. Ercan ÇİÇEK
Öğretim Sistemi	Face to Face
Önerilen Hususlar	None
Staj Durumu	None
Amacı	The course aims to make students grasp the importance, for an organization, of developing and sustaining relationships with its internal and external environment based on the principles of honesty, credibility and reciprocity.
İçeriği	To learn PR as a business function and as a communication tool and related concepts, methods.

Dersin Öğrenim Çıktıları

#	Öğrenim Çıktıları
1	Describes the historical development of public relations
2	Recognizes the significance of public relations in the public sector and private sector
3	Explains the essential qualities of public relations specialists
4	Grasps the basic concepts of public relations
5	Restates the basic principles of public relations
6	Explains the tools and techniques of public relations
7	Plans a unique public relations campaign
8	Employs effective presentation techniques in public relations

Haftalık Ayrıntılı Ders İçeriği

#	Konular	Öğretim Yöntem ve Teknikleri
1	Public Relations (PR) and communication concepts	Lectures, discussion
2	Development, reasons and necessity of PR	Lectures, discussion
3	PR function and organization in business	Lectures, discussion
4	PR proces	Lectures, discussion
5	Communication methods in PR	Lectures, discussion
6	Communication methods in PR	Lectures, discussion
7	Communication tools in PR	Lectures, discussion
8	Midterm	Written examination
9	Defination of institutional identity in business organizations	Lectures, discussion
10	Importance of PR in solving institutional identity problems of business organizations	Lectures, discussion
11	Internal PR	Lectures, discussion
12	PR and communication aplications	Lectures, discussion
13	Case study	Discussion
14	Case study	Discussion
15	Homework presentations	Discussion
16	Final Exam	Written examination

Resources

#	Malzeme / Kaynak Adı	Kaynak Hakkında Bilgi	Referans / Önerilen Kaynak
1	Fatma Geçikli Halkla İlişkiler ve İletişim
2

Ölçme ve Değerlendirme Sistemi

#	Ağırlık	Çalışma Türü	Çalışma Adı
1	0.4	1	1. Mid-Term Exam
2	0.6	5	Final Exam

Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri

#	Öğrenim Çıktıları	Program Çıktıları	Ölçme ve Değerlendirme
1	Describes the historical development of public relations	6	1͵2
2	Recognizes the significance of public relations in the public sector and private sector	6	1͵2
3	Explains the essential qualities of public relations specialists	3͵6	1͵2
4	Grasps the basic concepts of public relations	2͵3	1͵2
5	Restates the basic principles of public relations	3	1͵2
6	Explains the tools and techniques of public relations	1͵3͵6	1͵2
7	Plans a unique public relations campaign	6͵7͵8	1͵3
8	Employs effective presentation techniques in public relations	1͵2͵6͵8	1͵3

Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.

İş Yükü Detayları

#	Etkinlik	Adet	Süre (Saat)	İş Yükü
0	Course Duration	14	2	28
1	Course Duration Except Class (Preliminary Study, Enhancement)	14	3	42
2	Presentation and Seminar Preparation	0	0	0
3	Web Research, Library and Archival Work	0	0	0
4	Document/Information Listing	0	0	0
5	Workshop	0	0	0
6	Preparation for Midterm Exam	1	3	3
7	Midterm Exam	1	1	1
8	Quiz	0	0	0
9	Homework	0	0	0
10	Midterm Project	0	0	0
11	Midterm Exercise	0	0	0
12	Final Project	1	10	10
13	Final Exercise	0	0	0
14	Preparation for Final Exam	1	5	5
15	Final Exam	1	1	1
				90