Ders Bilgileri

CONSUMER BEHAVIOUR
Kodu	Dönemi	Teori	Uygulama	Ulusal Kredisi	AKTS Kredisi
		Saat / Hafta
İBY373	Fall	2	0	2	4

Ön Koşulu Olan Ders( ler )	None
Dili	en
Türü	Elective
Seviyesi	Bachelor's
Öğretim Elemanı( ları )	Assoc. Dr. Kalender Özcan ATILGAN
Öğretim Sistemi	Face to Face
Önerilen Hususlar	None
Staj Durumu	None
Amacı	This course aims to make students understand the concepts of consumer and consumer behaviour, and the factors behind the buying process.
İçeriği	Introduction to consumer behaviour. Market segmentation, psychological effects in consumer behaviour. Learning, motivation, perception, attitudes and attitude change, sociocultural effects of consumer behaviour: Group dynamics and advisory groups, family, personal effects and the spread of innovation. Buying process of the consumer.

Dersin Öğrenim Çıktıları

#	Öğrenim Çıktıları
1	Defines the consumer and the consumer decision-making process
2	Recognizes the types of consumer behavior patterns
3	Explains the reasons behind different consumer behaviours, and synthesizes them
4	Recognizes the concepts and theories used to explain consumer behaviour

Haftalık Ayrıntılı Ders İçeriği

#	Konular	Öğretim Yöntem ve Teknikleri
1	Introduction to consumer behaviour, consumer and the concepts of consumer behaviour	Lectures, discussion
2	Market segmentation	Lectures, discussion
3	Consumer perception	Lectures, discussion
4	Consumer types	Lectures, discussion
5	Varying consumer satisfaction, consumer motivation	Lectures, discussion
6	Buying process	Lectures, discussion
7	Consumer learning and attitudes	Lectures, discussion
8	Consumer rights	Lectures, discussion
9	Mid-term Exam	Written exam
10	Sociocultural effects of consumer behaviour	Lectures, discussion
11	The personality of the consumer, its values and its way of life	Lectures, discussion
12	The effects of reference group to consumer behaviour	Lectures, discussion
13	Social class and consumer status	Lectures, discussion
14	The effects of culture in the buying process and consumption	Lectures, discussion
15	The spread of innovation	Lectures, discussion
16	Final Exam	Written exam

Resources

#	Malzeme / Kaynak Adı	Kaynak Hakkında Bilgi	Referans / Önerilen Kaynak
1	Yavuz Odabaşı, Gülfidan Barış, MediaCat Yayınları, İstanbul, 2002.

Ölçme ve Değerlendirme Sistemi

#	Ağırlık	Çalışma Türü	Çalışma Adı
1	0.4	1	1. Mid-Term Exam
2	0.6	5	Final Exam

Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri

#	Öğrenim Çıktıları	Program Çıktıları	Ölçme ve Değerlendirme
1	Defines the consumer and the consumer decision-making process	2͵3	1
2	Recognizes the types of consumer behavior patterns	2͵3	1͵2
3	Explains the reasons behind different consumer behaviours, and synthesizes them	2͵3	1͵2
4	Recognizes the concepts and theories used to explain consumer behaviour	2͵3	1͵2

Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.

İş Yükü Detayları

#	Etkinlik	Adet	Süre (Saat)	İş Yükü
0	Course Duration	14	2	28
1	Course Duration Except Class (Preliminary Study, Enhancement)	14	3	42
2	Presentation and Seminar Preparation	0	0	0
3	Web Research, Library and Archival Work	0	0	0
4	Document/Information Listing	0	0	0
5	Workshop	0	0	0
6	Preparation for Midterm Exam	1	20	20
7	Midterm Exam	1	10	10
8	Quiz	0	0	0
9	Homework	0	0	0
10	Midterm Project	0	0	0
11	Midterm Exercise	0	0	0
12	Final Project	1	0	0
13	Final Exercise	0	0	0
14	Preparation for Final Exam	1	19	19
15	Final Exam	1	1	1
				120