Ders Bilgileri

PRINCIPLES OF MARKETING
Kodu	Dönemi	Teori	Uygulama	Ulusal Kredisi	AKTS Kredisi
		Saat / Hafta
İBY303	Fall	3	0	3	4

Ön Koşulu Olan Ders( ler )	None
Dili	en
Türü	Required
Seviyesi	Bachelor's
Öğretim Elemanı( ları )	Dr. Ercan ÇİÇEK
Öğretim Sistemi	Face to Face
Önerilen Hususlar	None
Staj Durumu	None
Amacı	To make students understand concept of marketing and grasp its applications.
İçeriği	Definition and characteristics of marketing, historical development, environmental factors in marketing, strategic marketing planning, customer markets, behavioral characteristics of customer and organizational buying decision process, market division, target markets and estimating demand.

Dersin Öğrenim Çıktıları

#	Öğrenim Çıktıları
1	Defines some basic marketing principles and concepts.
2	Obtains necessary skills about transforming verbal marketing data to mathematical formulas and explaining these.
3	Obtain necessary skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data.
4	Gains the ability to determine firms' marketing environment and can do case analysis
5	Uses simple models in order to make contact between firms and their environments with the view of marketing.
7	Analyzes the marketing activities of an organization and forms the marketing programs.
7	Defines the concepts of marketing planning and strategic marketing planning.
8	Explains the concept of market environment, analyzes the constituents of the market environment and derives implications from this analysis for marketing management.

Haftalık Ayrıntılı Ders İçeriği

#	Konular	Öğretim Yöntem ve Teknikleri
1	Definition and characteristics of marketing	Lectures, discussion
2	Definition and characteristics of market	Lectures, discussion
3	Historical development of marketing	Lectures, discussion
4	Environmental factors in marketing, strategic marketing plan	Lectures, discussion
5	Environmental factors in marketing, strategic marketing plan	Lectures, discussion
6	Marketing environment and searching for market opportunities	Lectures, discussion
7	Marketing information systems	Lectures, discussion
8	Mid-term examination	Written examination
9	Customer value and customer satisfaction	Lectures, discussion
10	Consumer market characteristics	Lectures, discussion
11	Characteristics of organizational markets	Lectures, discussion
12	Characteristics of International Markets	Lectures, discussion
13	Market segmentation	Lectures, discussion
14	Target markets and the concepts of demand forecasting	Lectures, discussion
15	Internet Marketing	Lectures, discussion
16	Final Exam	Written examination

Resources

#	Malzeme / Kaynak Adı	Kaynak Hakkında Bilgi	Referans / Önerilen Kaynak
1	Cemal Yükselen, Pazarlama ,Detay Yayıncılık, İstanbul, 2007.

Ölçme ve Değerlendirme Sistemi

#	Ağırlık	Çalışma Türü	Çalışma Adı
1	0.4	1	1. Mid-Term Exam
2	0.6	5	Final Exam

Dersin Öğrenim Çıktıları ve Program Yeterlilikleri ile İlişkileri

#	Öğrenim Çıktıları	Program Çıktıları	Ölçme ve Değerlendirme
1	Defines some basic marketing principles and concepts.	3͵6	1͵2
2	Obtains necessary skills about transforming verbal marketing data to mathematical formulas and explaining these.	3͵6	1
3	Obtain necessary skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data.	3͵6	1
4	Gains the ability to determine firms' marketing environment and can do case analysis	3͵6	1
5	Uses simple models in order to make contact between firms and their environments with the view of marketing.	3͵6	1
7	Analyzes the marketing activities of an organization and forms the marketing programs.	2͵3͵6	1
7	Defines the concepts of marketing planning and strategic marketing planning.	2͵3͵5͵6	1
8	Explains the concept of market environment, analyzes the constituents of the market environment and derives implications from this analysis for marketing management.	2͵3͵6	1

Not: Ölçme ve Değerlendirme sütununda belirtilen sayılar, bir üstte bulunan Ölçme ve Değerlerndirme Sistemi başlıklı tabloda belirtilen çalışmaları işaret etmektedir.

İş Yükü Detayları

#	Etkinlik	Adet	Süre (Saat)	İş Yükü
0	Course Duration	14	3	42
1	Course Duration Except Class (Preliminary Study, Enhancement)	14	2	28
2	Presentation and Seminar Preparation	0	0	0
3	Web Research, Library and Archival Work	14	4	56
4	Document/Information Listing	0	0	0
5	Workshop	0	0	0
6	Preparation for Midterm Exam	1	10	10
7	Midterm Exam	1	1	1
8	Quiz	0	0	0
9	Homework	0	0	0
10	Midterm Project	0	0	0
11	Midterm Exercise	0	0	0
12	Final Project	1	0	0
13	Final Exercise	0	0	0
14	Preparation for Final Exam	1	12	12
15	Final Exam	1	1	1
				150