• Academic Staff

      Professor Mehmet Ismail Yağcı
    Profile
    :
    Department
    :
    Faculty of Economics and Administrative Sciences/Department of Production Management and Marketing .
    BIRTH DATE
    :
    01 December 1964 .
    Business Address
    :
    Mersin Üniversitesi Iktisadi Ve Idari Bilimler Fakültesi Çiftlikköy Kampüsü 33343 Yenişehir/ Mersin .
    Phone
    :
    +90 -324-3610001 .
    Internal
    :
    13011 .
    Fax
    :
    +90 -324-3610056 .
    Alternative e-mail
    :
    URL
    :
    VCARD
    :
    Created
    :
    2015-09-02 15:02:29 .
    Last Modification
    :
    2024-02-15 08:44:02 .
    Researcher ID :
    K-2440-2015
    Scopus ID :
    6701426889
    Orcid ID :
    0000-0002-7293-4246
    Scholar ID :
    A3dUVOMAAAAJ
    h-index :
    14
    Publons ID :
    K-2440-2015
    Point :
    24135

    Degree Department/Program Institute Year
    1988
    1995
    2000

    Title Institute Year
    PROFESSOR DR. MERSIN UNIVERSITY 2010-11-07 - Continue

    Title Dutie Institution/Other Year
    CHAIRMAN OF STUDENT CLUBS CHAIRMAN MERSIN UNIVERSITY 2022-10-03 - Continue
    2022-03-28 - Continue
    2021-08-31 - Continue
    2021-06-30 - Continue
    2018-12-18 - Continue
    2017-11-17 - Continue
    2016-05-12 - Continue
    2015-03-23 - Continue
    2015-03-23 - Continue
    2015-01-22 - Continue
    2015-01-20 - Continue
    2014-01-20 - Continue
    2021-04-13 - 2024-04-13
    DEAN DEPUTY DEAN FACULTY OF ARCHITECTURE 2015-03-23 - 2022-06-15
    FACULTY BOARD MEMBER FACULTY OF ARCHITECHTURE MERSIN UNIVERSITY 2015-03-23 - 2022-06-15
    MEMBER OF FACULTY FACULTY BOARD OF DIRECTORS FACULTY OF ACHITECHTURE MERSIN UNIVERSITY 2015-03-23 - 2022-06-15
    2015-01-22 - 2017-01-22
    VICE RECTOR VICE RECTOR MERSIN UNIVERSITY 2014-12-18 - 2022-09-14

    International - SCI/SCI-Expanded category 6350
    2009
    7. YAĞCI, M. . JOURNAL OF BUSINESS RESEARCH, 2009, 62, 768-774. 1000 + 0
    10.1016/j.jbusres.2008.03.005

    2004
    6. YAĞCI, M. . JOURNAL OF BUSINESS RESEARCH, 2004, , 209-. 1000 + 0
    10.1016/S0148-2963(01)00303-4

    5. Netemeyer, R.; Krishnan, B.; Pullig, C.; Wang, G.; Yagci, M.; Dean, D.; Ricks, J.; Wirth, F. Developing and validating measures of facets of customer-based brand equity. JOURNAL OF BUSINESS RESEARCH, 2004, 57, 209-224. 350 + 485
    https://dx.doi.org/10.1016/S0148-2963(01)00303-4


    Times Cited: 97
    2002
    4. YAĞCI, M. . JOURNAL OF CONSUMER PSYCHOLOGY, 2002, 12, 107-118. 1000 + 0
    10.1207/S15327663JCP1202_04

    2001
    3. YAĞCI, M. . JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2001, 13, 63-86. 1000 + 0
    1996
    2. Yagci, M. Creative R&D leadership: Insights from Japan - Bess,JL. JOURNAL OF INTERNATIONAL MARKETING, 1996, 4, 97-102. 1000 + 0
    1. Yagci, M. The law of domestic and international strategic alliances: A survey for corporate management - Gutterman,AS. JOURNAL OF INTERNATIONAL MARKETING, 1996, 4, 102-106. 1000 + 0
    International - Covered by Other International Indexes 1000
    2017
    6. Yağcı, M.; El-Hassan, M.; Doğrul, Ü. The Factors that Influences the Attitudes of Consumers in Onlıne Shopping and Their Purchase Intention: Turkey – Slovenia Comparison. RESEARCH JOURNAL OF POLITICS, ECONOMICS AND MANAGEMENT, 2017, 5, 111-124. 200 + 0
    10.25272/j.2147-7035.2017.5.5.10

    Publications_008.pdf

    2015
    5. Yağcı, M. Hakkaniyet Teorisi Çerçevesinde Tüketicilerin Hizmet Telafilerini Değerlendirme Süreci: Kavramsal Bir İnceleme. CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2015, 12, 1-12. 200 + 0
    Publications_003.pdf

    2014
    4. Yağcı, M. IINTERNATIONAL MARKETING COURSE IN TURKISH BUSINESS ADMINISTRATION PROGRAMS . DOGUS UNIVERSITESI DERGISI, 2014, 15, 31-43. 200 + 0
    Publications_001.pdf

    2010
    3. Yağcı, M. THE EFFECT OF ADVERTISEMENTS AND GENDER IDENTITY ROLE ON CONSUMER BUYING BEHAVIOR . DOGUS UNIVERSITESI DERGISI, 2010, 1, 138-155. 200 + 15
    Publications_005.pdf

    2006
    2. Yağcı, M. AN ANALYSIS OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION ACCORDING TO TYPE OF HEALTH SERVICES PROVIDER : AN APPLICATION AT PUBLIC, PRIVATE AND UNIVERSITY HOSPITALS . DOGUS UNIVERSITESI DERGISI, 2006, 2, 218-238. 200 + 20
    1. Duman, T. On factors affecting continuous purchase intentions of supermarket customers: An attempt at modeling. ODTU GELISME DERGISI, 2006, 33, 87-116. 0 + 0
    International - Other 300
    2022
    3. YAĞCI, M.; ÖZBOZKURT, O. . TRANSNATIONAL MARKETING JOURNAL, 2022, 10, 215-234. 100 + 0
    10.33182/tmj.v10i2.1598

    2017
    2. YAĞCI, M.; KOÇAK, G.; ÖZKAN BUZLU, M. . DOGUS UNIVERSITESI DERGISI, 2017, 18, 135-145. 100 + 0
    1. YAĞCI, M.; EL HASSAN, M.; DOĞRUL, Ü. . SIYASET, EKONOMI VE YONETIM ARASTIRMALARI DERGISI, 2017, 5, 111-123. 100 + 0
    International - publications.sections.8 100
    2021
    1. TOR KADIOĞLU, C.; YAĞCI, M. . MEHMET AKIF ERSOY UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2021, 8, 479-507. 100 + 0
    National - Covered by ULAKBIM 590
    2020
    4. DOĞRUL, Ü.; YAĞCI, M. . BEYKOZ AKADEMI DERGISI, 2020, 8, 180-198. 200 + 0
    10.14514/BYK.m.26515393.2020.8/2.180-198

    2018
    3. Yağcı, M.; Kuhzadi, S.; Balık, Z.; Öztürk, L. In Search of Consumer’s Black Box: A Bibliometric Analysis of Neuromarketing Research. TUKETICI VE TUKETIM ARASTIRMALARI DERGISI, 2018, 10, 101-134. 190 + 0
    Publications_009.pdf

    2015
    2. Doğrul, Ü. SERVICE RECOVERY PROCESS AFTER SERVICE FAILURE AND CONSUMERS’ PERCEIVED SERVICE JUSTICE . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2015, 24, 131-144. 0 + 0
    Publications_002.pdf

    2010
    1. Yağcı, M. THE IMPACT OF PERCEIVED PRICE FAIRNESS AND CONSUMER ETHNOCENTRISM ON CONUMERS’ PURCHASE INTENTIONS: AN EXPLORATORY ASSESSMENT . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2010, 19, 131-148. 200 + 0
    National - Other 400
    2004
    4. Duman, T.; Kaya, İ.; Yağcı, M. Investigation of Postpurchase Behavior of Supermarket Customers: Mersin Example. PAZARLAMA DUNYASI, 2004, 6, 46-52. 100 + 0
    3. Yağcı, M.; Koçak, G.; Duman, T. TURİZM SEKTÖRÜNDE; MÜŞTERİLERİN ALGILADIKLARI PARASAL OLMAYAN BEDELLERE İLİŞKİN NİTELİKSEL BİR ARAŞTIRMA. PAZARLAMA DUNYASI, 2004, 18, 42-47. 100 + 0
    200
    2. Koçak, G.; Yağcı, M.; Duman, T. SEYAHATÇİLERİN, KATILDIKLARI TUR SÜRESİNCE ALGILADIKLARI “PARASAL OLMAYAN BEDELLER”E İLİŞKİN ÖLÇEK GELİŞTİRME ÇALIŞMASI. ANATOLIA TURIZM ARASTIRMALARI DERGISI, 200, 15, 105-112. 100 + 0
    20
    1. Duman, T.; Yağcı, M. MERSİN’İN TURİZM GELİRLERİNİ ARTIRMAK İÇİN NE YAPMALI?. ANATOLIA TURIZM ARASTIRMALARI DERGISI, 20, 15, 9-20. 100 + 0

    International - Scientific Book (Excluded Thesis) 0
    1. BALIK, Z.; YAĞCI, M. Ürünün Sembolik Değeri ve Kıtlık Algısı, ISBN: 978-625-365-252-4, Gazi Kitabevi, Number of print: 1, Total Printing Number: , 137 Page, Turkish, , Turkey, 2023. 0
    1. YAĞCI, M.; DOĞRUL, Ü.; Öztürk, L.; YAĞCI, A. Tourism Destination Management in a Post-Pandemic Context, ISBN: 978-1-80071-512-7, Emerald Publishing, Number of print: 1, Total Printing Number: , 335 Page, English, Bingley, England / United Kingdom, 2021. 0
    National - Chapter(s) in Book 1875
    1. Yağcı, M. Strategic Global Marketing, ISBN: 978-605-4579-54-9, Efil Yayınevi, Number of print: 2, Total Printing Number: 2000, 688 Page, Turkish, İstanbul, Turkey, 2013. 250
    2. Yağcı, M. Principles of Marketing, ISBN: 978-605-4350-50-6, Lisans Yayıncılık, Number of print: 1, Total Printing Number: 2000, 408 Page, Turkish, İstanbul, Turkey, 2011. 250
    3. Yağcı, M. Marketing Strategies: A Managerial Approach, ISBN: 9786053777892, Beta Yayınları, Number of print: 1, Total Printing Number: 2000, 412 Page, Turkish, İstanbul, Turkey, 2012. 250
    National - Book Edited 1875
    1. KORKMAZ, T.; YAĞCI, M.; EGE, İ.; TURABOĞLU, T. 22. Finans Sempozyumu Bildiriler Kitabı, ISBN: 978-605-327-751-4, Ekin Kitabevi, Number of print: , Total Printing Number: , Page, Turkish, , , 2018. 0
    2. YAĞCI, M. Pazarlamada Gösterişçi Tüketim Yansımaları, ISBN: 978-625-8217-36-0, Efe Akademi Yayınları, Number of print: , Total Printing Number: , Page, Turkish, , , 2022. 0
    1. Yağcı, M. International Marketing, ISBN: 978-605-5044-17-6, Lisans Yayıncılık, Number of print: 1, Total Printing Number: 2000, 488 Page, Turkish, İstanbul, Turkey, 2014. 250
    http://lisansyayincilik.com.tr/?page=urundetay&id=428
    2. YAĞCI, M.; ÇABUK, S. Pazarlama Teorileri 2, ISBN: 978-605-2314-47-0, Mediacat, Number of print: 1, Total Printing Number: 500, 554 Page, Turkish, İstanbul, Turkey, 2021. 125
    3. Tor Kadıoğlu, C. Reflectionf of Conspicuous Consumption in Marketing, ISBN: 978-625-8217-36-0, Efeakademi Yayınları, Number of print: 1, Total Printing Number: 500, 118 Page, Turkish, İstanbul, Turkey, 2022. 250
    4. Yağcı, M. Marketing Theories, ISBN: 9786054584536, Mediacat Yayıncılık, Number of print: 1, Total Printing Number: 2000, 528 Page, Turkish, İstanbul, Turkey, 2014. 250
    National - Course Book 1875
    1. Çabuk, S.; Yağcı, M. Contemporary Approach to Marketing, ISBN: 9786054649167, Nobel Kitabevi, Number of print: 3, Total Printing Number: 2000, 347 Page, Turkish, Adana, Turkey, 2013. 250

    International - Full text - Oral 400

    2. Nalçacı, G.; Yağcı, M., The effects of marketing capabilities on export performance using resource-based view: assessment on manufacturing companies. The 2nd International Conference on Strategic Innovative Marketing, 2013-09-13, 2013-09-17, Prag, Czech Republic, 2014. 200

    1. Yağcı, M.; Şahin, A.; Atılgan, K., Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claims.. International Conference on Contemporary Marketing Issues (ICCMI), 2012-06-13, 2012-06-15, Thessaloniki, Greece, 2012. 200

    International - Abstract - Oral 400

    4. YAĞCI, M.; TAĞ, M.; ERDOĞAN, İ., KAMU KURUMLARINDA İŞE ALIŞTIRMA(ORYANTASYON) VE KARİYER YÖNETİMİ:BİR KAMU ÜNİVERSİTESİ ÖRNEĞİ. 1. ULUSLARARASI İZMİR İKTİSAT KONGRESİ, 2020-02-15, 2020-02-16, İZMİR, Turkey, . 100

    3. YAĞCI, M.; ÖZBOZKURT, O., Examining the Relationship Between the Level of Cognitive Dissonance Experienced and Customer Satisfaction. I. Uluslararası Sosyal Bilimlerde Davranış Temelli Araştırmalar, 2020-02-13, 2020-02-15, İstanbul, Turkey, . 100

    2. YAĞCI, M.; ÖZBOZKURT, O., EXAMINING THE RELATIONSHIP BETWEEN THE LEVEL OF COGNITIVE DISSONANCEEXPERIENCED AND CUSTOMER SATISFACTION. I.ULUSLARARASI SOSYAL BİLİMLERDEDAVRANIŞ TEMELLİ ARAŞTIRMALAR SEMPOZYUMU, 2020-02-13, 2020-02-15, İstanbul, Turkey, . 100

    1. YAĞCI, M.; EL HASSAN, M.; DOĞRUL, Ü., Tüketicilerin Online Alışverişe Karşı Tutumlarını Ve Online Alışveriş Yapma Niyetlerini Etkileyen Faktörler: Türkiye – Slovenya Karşılaştırması. 3rd International Congress on Political, Economic and Social Studies, 2017-11-09, 2017-11-11, ANKARA, Turkey, . 100

    National - Full text - Oral 100

    1. Yuva, N.; ŞAHİN, A.; YAĞCI, M., Instagram Etkileyicileri Takipçilerinin Satın Alma Davranışını Nasıl Etkiliyor?. 25. Pazarlama Kongresi, 2021-06-30, 2021-06-30, Ankara, Turkey, . 100

    National - Abstract - Oral 50

    1. YAĞCI, M.; DOĞRUL, Ü.; YAŞA ÖZELTÜRKAY, E., Fiyat İndirimlerinin Satın Alma Niyetine Etkisi: Özel Olay ve Kıtlık Mesajlarının Düzenleyici Rolü. 24. Pazarlama Kongresi, 2019-05-01, 2019-05-04, İzmir, Turkey, . 50

    International - Manager 0

    3. INTERNATIONAL MERSİN SCIENCE NIGHT, projects.kurumlar.29, Project Number: 818725, 186875 EUR, Manager, 2020,Completed. 0

    2. , projects.kurumlar.29, Project Number: , 186875 EUR, Manager, 2020,Completed. 0

    1. Job Academy, AB, Project Number: TRH1.2.PYEIS/P-03/384, 236795 EUR, Manager, 2017,Completed. 0

    International - projects.gorevler.10 0

    1. , AB, Project Number: , 246000 EUR, projects.gorevler.10, 2017,Completed. 0

    International - Researcher 0

    6. , AB, Project Number: , 174922 EUR, Researcher, 2022,Completed. 0

    5. On-Job Training Models in Europe and Training of Trainers, AB, Project Number: 2014-1-TR01-KA200-013401, 199400 EUR, Researcher, 2017,Completed. 0

    4. İnovasyon Müdürleri Yetiştirerek KOBİ’lerin İnovasyon Kapasitelerinin Arttırılması Projesi Avrupa Birliği Leonardo Yenilik Transferi Programı, AB, Project Number: 1111, 500000 TL, Researcher, 2009,Completed. 0

    3. Akademi Lojistik Projesi, AB, Project Number: 1112, 300000 TL, Researcher, 2009,Completed. 0

    2. RIS Mersin Projesi, AB, Project Number: 1113, 2000000 TL, Researcher, 2008,Completed. 0

    1. Girişimci 33 Genç İnovatif Girişimciler Yetiştirilmesi Projesi, AB, Project Number: 1114, 500000 TL, Researcher, 2007,Completed. 0

    National - Researcher 0

    1. Çankırı İl Gelişme Planı Hazırlama Projesi, Çankırı Valiliği, Project Number: 1115, 100000 TL, Researcher, 2004,Completed. 0

    Supervised Master Theses 1800

    9. Başak Doğan, The factors that effect the success of the social responsibility projects; a case study: Smoking Free Air Zone Project in Mersin, Graduate School of Social Sciences, Mersin University, Completed. 200

    8. Pelin Ateş, The effect of public announcements on children's behaviour and thought, Graduate School of Social Sciences, Mersin University, Completed. 200

    7. Linda Öztürk, An application on the brands Adidas and Colgate in Mersin district to identify the impacts of the brand personality and individual personality on purcahsing intentions and paying high prices trend, Graduate School of Social Sciences, Çağ University, Completed. 200

    6. Göknil Nur Koçak, Effects of price and value perceptions of leisure travel customers on their behavioral intentions, Graduate School of Social Sciences, Mersin University, Completed. 200

    5. Özlem Erdoğan, Factors Affecting Status Consumption: A Model Trial, Graduate School of Social Sciences, Mersin University, Completed. 200

    4. Gül Nalçacı, Affects of marketing capabilities on export performance using resource based view: assessment on manufacturing companies, Graduate School of Health Sciences, Çağ University, Completed. 200

    3. Şeyda Kapıkıran, An Assessment of Consumers on National and Foreign Products , Graduate School of Social Sciences, Mersin University, Completed. 200

    2. Neslihan İlarslan, The effect of advertisements and gender identity role on consumer buying behaviour, Graduate School of Social Sciences, Mersin University, Completed. 200

    1. Mohamad El-Hassan, Factors that Affect Online Purchases in Services Sector: Travel Industry Comparison of Turkey and Slovenia , Graduate School of Social Sciences, Mersin University, Completed. 200

    Supervised Doctorate Theses 2400

    6. SENA TEKELİ, İlgilenim Düzeyine Göre Reklamda Kullanılan Kaynağın ve Mesaj İçeriğinin Tüketici Tutumları ve Satın Alma Niyeti Üzerindeki Etkisi: Deneysel Bir Araştırma, Graduate School of Social Sciences, Mersin University, Completed. 400

    5. Ümit Doğrul, Service recovery process efficiency and perceived justice conception: The case of coiffeur services in Mersin, Graduate School of Social Sciences, Mersin University, Completed. 400

    4. Osman Kiper, Factors affecting purchase intention in luxury consumption products "Mersin city sample", Graduate School of Social Sciences, Mersin University, Completed. 400

    3. Zeynep Sevgi Balık, The effect of perceived scarcity and symbolic value on purchase intention, Graduate School of Social Sciences, Mersin University, Completed. 400

    2. Lina Öztürk, An examination of the relationship between norm violation, consumer guilt and pleasure: The case of Mersin province, Graduate School of Social Sciences, Mersin University, Completed. 400

    1. Cansu Tor Kadıoğlu, Gösterişli Tüketim Motivasyonları: Üç Kuşak Karşılaştırması, Graduate School of Social Sciences, Mersin University, Completed. 400

    International 150
    1. , 2015-09-09, Çanakkale, Turkey. 50
    2. , 2015-09-09, Detroit, United States of America. 50
    3. , 2015-09-09, New Orleans, United States of America. 50
    National 0
    1. Ministry of Commerce, 2021-03-17, Ankara, Turkey. 0

    1. , Member No: 1000, Turkey, 2015-09-09-Continue.
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