• Academic Staff

      Professor Kalender Özcan Atılgan
    Profile
    :
    Department
    :
    School of Applied Technology and Management of Erdemli .
    Business Address
    :
    Mersin Üniversitesi Erdemli Uygulamalı Teknoloji Ve Işletmecilik Yüksekokulu Erdemli Kampüsü 33740 Erdemli/ Mersin .
    Phone
    :
    +90 -324-5156023 .
    Internal
    :
    122 .
    Fax
    :
    +90 -- .
    URL
    :
    VCARD
    :
    Created
    :
    2015-05-31 16:52:27 .
    Last Modification
    :
    2024-01-29 09:12:00 .
    Researcher ID :
    M-8388-2016
    Scopus ID :
    57190735872
    Orcid ID :
    0000-0003-1482-4505
    Scholar ID :
    -GG5rLsAAAAJ&hl=tr
    h-index :
    10
    Publons ID :
    M-8388-2016
    Point :
    29395

    Degree Department/Program Institute Year
    UNDERGRADUATE INDUSTRIAL ENGINEERING DOKUZ EYLUL 2004
    MASTER MBA DOKUZ EYLUL 2006
    PH.D BUSINESS CUKUROVA 2012
    ASSOC. PROF. MARKETING 2017

    Doctorate Thesis

    1. The Investigation of The Effect of Brand Equity Dımensions on Reference Price Formation on Light Commercial Vehicle Brands, Supervisor: Dr. Serap ÇABUK, Çukurova University, Graduate School of Social Sciences, Business Department, Adana, Turkey, 2012.

    Master Thesis

    1. Internet Banking Adoption in Turkey An Empirical Analysis on Attitudes of Customers, Supervisor: Dr. Ayşe Tülay YÜCEL, Dokuz Eylül University, Graduate School of Social Sciences, Business Department, İzmir, Turkey, .

    Title Institute Year
    PROFESSOR DR. MERSIN UNIVERSITY 2022-12-02 - Continue

    Title Dutie Institution/Other Year
    MEMBER DEPARTMENT BOARD MERSIN UNIVERSITY 2015-06-14 - Continue
    COORDINATOR ERASMUS DEPARTMENT COORDINATOR MERSIN UNIVERSITY 2008-01-01 - Continue
    ASSIST. DIRECTOR ASSIST. DIRECTOR MERSIN UNIVERSITESI 2015-10-28 - 2017-01-10
    2014-04-10 - 2017-04-10

    International - Covered by Other International Indexes 2000
    2023
    10. Atılgan , K.; Bozkurt , M. Investigation of Attitudes of Consumers towards Product Distribution through Drone. CAG UNIVERSITESI SOSYAL BILIMLER DERGISI , 2023, 20, 125-135. 200 + 0
    9. Aydan , G.; Atılgan, K. Investigation of Consumers' Attitudes towards Personalized Pricing and Dynamic Pricing Practices. PAMUKKALE ISLETME ARASTIRMALARI DERGISI , 2023, 10, 243-256. 200 + 0
    2022
    8. Pala, U.; Atılgan, K. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. ISTANBUL MANAGEMENT JOURNAL, 2022, 92, 47-60. 200 + 0
    7. Atılgan, K.; Koç, O. The Effect of Speed of Price Increase on Price Perception, Panic Buying, Stockpiling Intention, and Waiting for a Lower Price of Consumers. PAMUKKALE UNIVERSITESI ISLETME ARASTIRMALARI DERGISI, 2022, 9, 1-16. 200 + 0
    2021
    6. Atılgan, K.; Yoğurtcu, H. Sentiment analysis of Twitter posts of cargo company customers. CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2021, 18, 31-39. 200 + 0
    2019
    5. ATILGAN, K.; KOÇ, O. Investigating the Reasons of Consumers’ Willingness to Pay for Home-Made Restaurants . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2019, 16, 51-60. 200 + 0
    https://dergipark.org.tr/tr/pub/cagsbd/issue/49107

    2017
    4. ATILGAN, K.; YURTSEVER, A. A Comparison of Objective and Subjective Knowledge of University Students in Turkey and Slovakia within the Context of Perceived Price . CAG UNIVERSITY JOURNAL OF SOCIAL SCIENCES, 2017, 14, 1-24. 200 + 0
    2015
    3. ATILGAN, K.; KARA, A. Price discount depth effect on perceived value of hedonic and utilitarian services: A congruity theory approach. JOURNAL OF EUROMARKETING, 2015, 24, 201-223. 200 + 0
    1049-6483

    2013
    2. ATILGAN, K. The Role of Price Within The Consumers’ Decision Process: A Conceptual Study on Behavioral Pricing. CAG UNIVERSITY JOURNAL OF SOCIAL SCIENCES, 2013, 10, 95-110. 200 + 0
    2011
    1. ŞAHİN, A.; ATILGAN, K. Analyzing Factors that Drive Consumers to Purchase Counterfeits of Luxury Branded Products. THE JOURNAL OF AMERICAN ACADEMY OF BUSINESS, CAMBRIDGE, 2011, 17, 283-292. 200 + 1
    http://http://www.jaabc.com/jaabcv17n1preview.html

    International - Other 900
    2024
    9. Çerçi, M.; ATILGAN, K. . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2024, , -. 100 + 0
    2023
    8. ATILGAN, K.; BOZKURT, M. . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2023, , -. 100 + 0
    7. AYDAN, G.; ATILGAN, K. . PAMUKKALE UNIVERSITY, 2023, , -. 100 + 0
    10.47097/piar.1263342

    2022
    6. ATILGAN, K.; KOÇ, O. . PAMUKKALE UNIVERSITY, 2022, 9, 74-89. 100 + 0
    10.47097/piar.1083955

    2021
    5. ATILGAN, K.; YOĞURTCU, H. . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2021, 18, 31-39. 100 + 0
    2020
    4. ATILGAN, K.; KOÇ, O. . MEHMET AKIF ERSOY UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2020, , -. 100 + 0
    2019
    3. Eren, T.; ATILGAN, K. . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2019, , -. 100 + 0
    2. ATILGAN, K.; KOÇ, O. . CAG UNIVERSITESI SOSYAL BILIMLER DERGISI, 2019, 16, 51-60. 100 + 0
    2014
    1. İBİCİOĞLU, H.; ÇELİK, C.; ATILGAN, K. . SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2014, , -. 100 + 0
    International - ESCI kapsamındaki dergilerde yayımlanan tam makale 600
    2024
    2. ATILGAN, K.; KANGAL, E.; KÜÇÜKTALASLIO, M. . GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS, 2024, 26, -. 300 + 0
    10.22146/gamaijb.70674

    2020
    1. ATILGAN, K.; KOÇ, O. INVESTIGATION OF THE DIFFERENCES IN CONSUMER PRICE PERCEPTION IN TERMS OF DISCOUNT LEVELS AND SOCIAL CLASSES. MEHMET AKIF ERSOY UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2020, 7, 1075-1103. 300 + 0
    http://dx.doi.org/10.30798/makuiibf.822900

    Publications_001.pdf

    International - publications.sections.8 200
    2023
    2. ATILGAN, K.; BAYINDIR, M. Comparison of the consumers need for touch in terms of high-touch and low-touch products in online and offline retail stores. INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING, 2023, 14, -. 100 + 0
    10.1504/IJEMR.2023.127278

    1. ATILGAN, K.; KOÇ, Ö. Investigation of the effect of physical evidence and word of mouth on customer satisfaction and purchase intention in professional services. INTERNATIONAL JOURNAL OF SERVICES, ECONOMICS AND MANAGEMENT, 2023, 14, -. 100 + 0
    10.1504/IJSEM.2023.132230

    National - Covered by ULAKBIM 4200
    2022
    21. PALA, U.; ATILGAN, K. . ISTANBUL UNIVERSITY, 2022, 0, 47-60. 200 + 0
    10.26650/imj.2022.92.003

    20. ATILGAN, K.; KÖKEN, Y. . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2022, 31, 292-307. 200 + 0
    10.35379/cusosbil.1058221

    19. Atılgan , K.; Köken , Y. THE EFFECT OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON SOCIAL MEDIA BOYCOTT. CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2022, 31, 292-307. 200 + 0
    2021
    18. ALHUSSEIN, H.; ATILGAN, K. . CANKIRI KARATEKIN UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2021, 11, 351-375. 200 + 0
    10.18074/ckuiibfd.840405

    2019
    17. ATILGAN, K.; TANİŞMAN, H. . IZMIR IKTISAT DERGISI, 2019, , -. 200 + 0
    16. ÇABUK, S.; ŞAHİN, A.; ATILGAN, K. . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2019, , -. 200 + 0
    15. ATILGAN, K.; KÜÇÜKTALASLIO, M. . DOKUZ EYLUL UNIVERSITESI ISLETME FAKULTESI DERGISI, 2019, , -. 200 + 0
    10.24889/ifede.628972

    14. ATILGAN, K.; TANİŞMAN, H. The Effects of Online Consumer Reviews and Reference Price Information about Experience and Search Goods on Consumers’ Purchasing Behaviors . IZMIR IKTISAT DERGISI, 2019, 34, 545-563. 200 + 0
    13. ATILGAN, K. INVESTIGATION OF THE GREEN PRICING LITERATURE IN THE CONTEXT OF STRATEGIC GREEN MARKETING. CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2019, 28, 50-58. 200 + 0
    12. SERAP, Ç.; ŞAHİN, A.; ATILGAN, K. EXAMINATION OF EXAGGERATED REFERENCE PRICE PERCEPTIONS OF CONSUMERS ON BRANDED JEAN PRODUCT PURCHASING BEHAVIOR . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2019, 28, 286-293. 200 + 0
    11. ATILGAN, K.; KÜÇÜKTALASLIO, M. INVESTIGATION OF THE EFFECT OF SCARCITY MESSAGES AND PRICE DISCOUNTS APPLIED IN PRODUCT SALES ON WILLINGNESS TO BUY . DOKUZ EYLUL UNIVERSITESI ISLETME FAKULTESI DERGISI, 2019, 20, 375-401. 200 + 0
    10. ATILGAN, K. . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2019, , -. 200 + 0
    2017
    9. ATILGAN, K.; İNCE, T.; YILMAZ, S. An investigation of buying intentions and attitudes towards boycotting of consumers in the context of consumer cynicism, price transparency and price fairness. CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2017, 26, 34-44. 200 + 0
    http://dergipark.gov.tr/cusosbil/issue/33225/369443

    2014
    8. ATILGAN, K. An Investigation of The Effect of Objective and Subjective Knowledge on Consumers’ Buying Behaviour. CBU YONETIM VE EKONOMI, 2014, 21, 199-212. 200 + 0
    7. İBİCİOĞLU, H.; ÇELİK, C.; ATILGAN, K. Developing Personal Branding Scale And Examination Of Its Differences By Means Of Individuals’ Career Concern. SULEYMAN DEMIREL UNIVERSITESI IIBF DERGISI, 2014, 19, 1-16. 200 + 0
    6. ATILGAN, K. Determination of Factors Related to Consumers’ Price Recall Accuracy. ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI, 2014, 9, 81-96. 200 + 0
    2013
    5. ATILGAN, K.; ŞAHİN, A. How Price Mavens Perceive Value of Products? A Study on PERVAL Scale. DOKUZ EYLUL UNIVERSITESI ISLETME FAKULTESI DERGISI, 2013, 14, 71-87. 200 + 0
    2012
    4. ATILGAN, K.; OSKAY, C.; ÇİÇEK, E. Consumer Segmentation By Food Retailer Satısfaction: An Examination Of Demographic And Socioeconomic Differences Between Segments. AFYON KOCATEPE UNIVERSITESI, IIBF DERGISI, 2012, 14, 163-177. 200 + 0
    3. ÇİÇEK, E.; ATILGAN, K. Consumer-Oriented Approach To Call Center And Waiting Online Applicatıons In Service Sector. SELCUK UNIVERSITESI SOSYAL VE EKONOMIK ARASTIRMALAR DERGISI, 2012, 12, 81-102. 200 + 3
    2011
    2. ÇABUK, S.; ATILGAN, K. Factors Determining The Perceived Brand Equity of Female Consumers: A Study On Ready Made Clothing Products. DOKUZ EYLUL UNIVERSITESI ISLETME FAKULTESI DERGISI, 2011, 12, 83-95. 200 + 0
    2010
    1. ÇİÇEK, E.; ATILGAN, K. REASONS OF PRIVATE BRAND PRODUCTS BUYING PREFERENCES OF CONSUMERS: AN INVESTIGAION IN MERSIN. TRAKYA UNIVERSITESI SOSYAL BILIMLER DERGISI, 2010, 12, 305-324. 200 + 0
    National - Other 150
    2022
    2. Atılgan, K. Marketing 5.0 Technology for Humanity. PAZARLAMA ICGORUSU UZERINE CALISMALAR, 2022, 6, 24-25. 50 + 0
    2016
    1. ATILGAN, K.; YILMAZ, N. Effect of Products’ Country of Manufacture Information and Difference Between Country Image, Price Fairness, And Price-Quality Schema . PAZARLAMA VE PAZARLAMA ARASTIRMALARI DERGISI, 2016, 9, 1-13. 100 + 0

    International - Chapter(s) in Book 1375
    1. Atılgan, K. Dark Side of Consumption, ISBN: 9786258494280, Gazi Kitabevi, Number of print: 1000, Total Printing Number: 1, 218 Page, Turkish, Ankara, Turkey, 2021. 250
    2. Çabuk, S.; Atılgan, K. Pazarlamada Fiyat: Kavramlar ve Örnek Olaylar, ISBN: 978, Gazi Kitabevi, Number of print: 1, Total Printing Number: 1000, 264 Page, Turkish, Ankara, Turkey, 2022. 125
    3. ATILGAN, K. Trends and Innovations in Marketing Information Systems, ISBN: ISBN13: 9781466684591, IGI Global, Number of print: 1, Total Printing Number: 1000, 455 Page, English, PA, United States of America, 2015. 250
    4. ATILGAN , K.; BAYINDIR , M. Dijital Pazarlamada Güncel Araştırmalar, ISBN: 9786057058263, Artikel Yayınevi, Number of print: 1, Total Printing Number: 1000, 16 Page, Turkish, İstanbul, Turkey, 2021. 125
    http://artikelakademi.com/hakkimizda
    5. Atılgan , K.; Koç , O. Örnek Olaylarla Dijital Pazarlama Yönetimi, ISBN: 9786258275872, Gazi , Number of print: 1, Total Printing Number: 500, 216 Page, Turkish, Ankara , Turkey, 2022. 125
    6. ATILGAN , K. Müşteri Şikayet Yönetimi ve Örnek Olaylar, ISBN: Barkod no.9789750268601, Seçkin , Number of print: 1, Total Printing Number: 1000, 238 Page, Turkish, Ankara, Turkey, 2021. 250
    http://www.seckin.com.tr/
    International - Book Edited 1375
    1. ATILGAN, K. Pazarlamada Fiyat: Kavramlar ve Örnek Olaylar, ISBN: , Gazi, Number of print: , Total Printing Number: , Page, Turkish, , , 2022. 0
    1. Atılgan, K. Price in Marketing: Concepts and Case Studies, ISBN: 978, Gazi Kitabevi, Number of print: 1, Total Printing Number: 1000, 264 Page, Turkish, Ankara, Turkey, 2022. 250
    International - Scientific Book (Excluded Thesis) 1375
    1. ATILGAN, K. Örnek Olaylarla Dijital Pazarlama Yönetimi, ISBN: 978-625-8275-87-2, Gazi, Number of print: 1, Total Printing Number: , 216 Page, Turkish, , , 2022. 0
    2. ÇABUK, S.; ATILGAN, K. PAZARLAMADA FİYAT: KAVRAMLAR VE ÖRNEK OLAYLAR, ISBN: 978-625-8413-38-0, Gazi, Number of print: 1, Total Printing Number: , 264 Page, Turkish, , , 2022. 0
    3. ATILGAN, K. Müşteri Şikayet Yönetimi ve Örnek Olaylar, ISBN: 9789750268601, Seçkin, Number of print: 1, Total Printing Number: , Page, Turkish, , Turkey, 2021. 0
    4. ATILGAN, K. Tüketimin Öteki Yüzü, ISBN: 9786258494280, Gazi, Number of print: 1, Total Printing Number: , Page, Turkish, , Turkey, 2021. 0
    5. ATILGAN, K.; BAYINDIR, M. Dijital Pazarlamada Güncel Araştırmalar, ISBN: 978-605-70582-6-3, Artikel, Number of print: 1, Total Printing Number: , Page, Turkish, , Turkey, 2021. 0
    National - Book 6500
    1. ATILGAN, K. Price in Marketing: A Behavioral Approach, ISBN: 978-605-9942-34-8, Akademisyen Kitabevi, Number of print: 1, Total Printing Number: 100, 120 Page, Turkish, Ankara, Turkey, 2015. 500
    National - Chapter(s) in Book 6500
    1. ŞAHİN, A.; ATILGAN, K. Marketing Research, ISBN: 978-605-4350-49-0, Lisans Yayıncılık, Number of print: 1, Total Printing Number: 500, 456 Page, Turkish, iSTANBUL, Turkey, 2011. 1625
    2. ATILGAN, K. Marketing Theories, ISBN: 9786054584536, MediaCat, Number of print: 1, Total Printing Number: 500, 528 Page, Turkish, İstanbul, Turkey, 2014. 3750
    http://www.mediacatonline.com/kitap/pazarlama-teorileri/
    3. ATILGAN, K. KENT STRATEJİSİ “SİLİFKE”, ISBN: 978-605-9831-93-2, Eğitim, Number of print: 2, Total Printing Number: 1000, 372 Page, Turkish, MERSİN, Turkey, 2017. 250
    4. ATILGAN , K.; BAYINDIR , M. Marketing Theories 2, ISBN: 9786052314470, Mediacat, Number of print: 1, Total Printing Number: 1000, 554 Page, Turkish, İstanbul, Turkey, 2021. 125
    https://mediacat.com
    5. ATILGAN, K. International Services Marketing: New Trends and Updated, ISBN: 9786059440707, Detay, Number of print: 1, Total Printing Number: 1000, 476 Page, English, Ankara, Turkey, 2017. 250
    National - Scientific Book (Excluded Thesis) 6500
    1. ATILGAN, K. International Services Marketing: New Trends and Updated Terminology, ISBN: , Detay, Number of print: 1, Total Printing Number: , Page, English, , Turkey, 2017. 0
    2. ATILGAN, K. kent stratejisi silifke, ISBN: , EĞİTİM YAYINEVİ, Number of print: 2, Total Printing Number: , Page, Turkish, , Turkey, 2017. 0
    3. ATILGAN, K.; BAYINDIR, M. Pazarlama Teorileri 2, ISBN: 978-605-2314-47-0, MediaCat, Number of print: 1, Total Printing Number: , Page, Turkish, , , 2021. 0

    International - Full text - Oral 1800

    9. PALA, U.; TOR KADIOĞLU, C.; ATILGAN, K., KADIN SATIŞ GÖREVLİLERİNİN KARŞILAŞTIĞI OLUMSUZLUKLARIN İNCELENMESİ. TARAS SHEVCHENKO 7th INTERNATIONAL CONGRESS ON SOCIAL SCIENCES, 2021-11-24, , , , . 200

    8. Pala, U.; Tor-Kadıoğlu, C.; Atılgan, K., KADIN SATIŞ GÖREVLİLERİNİN KARŞILAŞTIĞI OLUMSUZLUKLARIN İNCELENMESİ. TARAS SHEVCHENKO 7th INTERNATIONAL CONGRESS ON SOCIAL SCIENCES, 2021-11-24, 2022-03-25, Ankara, Turkey, 2021. 200
    https://www.iksadkiev.org/

    7. ATILGAN, K.; DOĞAN, S.; KÜÇÜKGÜZEL, S., Çevrimiçi (Onlıne) Tüketici Davranışına Kalan Zaman Ve Fiyat İndirimlerinin Etkisinin İncelenmesi. 1.Uluslararası Karadeniz İşletmecilik Sempozyumu, 2016-05-16, 2016-08-18, Giresun, Turkey, 2016. 200

    6. AYTEMIZ, T.; UYSAL, E.; ATILGAN, K., A simulation model for airline pricing. 3rd International Conference on Contemporary Marketing Issues, 2015-06-30, 2015-07-02, Londra, England / United Kingdom, 2015. 200
    http://www.iccmi2015.org.uk/

    5. AKKAN, E.; ATILGAN, K., Effects of Service Experience and Positive Word of Mouth on Repurchase Intentions: Evidence From A Luxury Restaurant. 4th International Scientific Conference Whither Our Economies, 2014-11-12, 2014-11-13, VİLNUS, Lithuania, 2014. 200

    4. SARMANIOTIS, C.; ATILGAN, K., Status and Conspicuous Consumption: Wedding as a Sign of Status. 2nd International Conference on Contemporary Marketing Issues, 2014-06-18, 2014-06-20, ATİNA, Greece, 2014. 200

    3. ÇABUK, S.; ATILGAN, K., Role of price offer fairness in willingness to pay for environmentally friendly products. International Conference on Marketing and Consumer Behaviour, 2013-05-16, 2013-05-17, PORTO, Portugal, 2013. 200

    2. YAĞCI, M.; ŞAHİN, A.; ATILGAN, K., Consumer attitudes towards healthy food products: the mediating effects of nutrition claims. International Conference on Contemporary Marketing Issues, 2012-06-13, 2012-06-15, SELANİK, Greece, 2012. 200

    1. ŞAHİN, A.; ÇİÇEK, E.; ATILGAN, K., A Literature Review On Consumer Innovativeness. 16.Dünya Verimlilik Kongresi, 2010-11-02, 2010-11-05, ANTALYA, Turkey, 2010. 200

    International - Abstract - Oral 100

    1. ATILGAN , K.; KOÇ, O., Determining the differences in price perception according to discount level and social classes. 8 th International Conference on Contemporary Marketing Issues, 2020-09-11, 2020-09-12, Selanik, Greece, 2020. 100
    Scientific_Meetings_001.pdf

    National - Full text - Oral 300

    3. ATILGAN, K.; ŞİMŞEK, M., Futbol Taraftarlarının Lisanslı Ürünleri Satın Alma İstekliliğinde Fiyat ile İlgili Belirleyiciler. 14. Ulusal İşletmecilik Kongresi, 2015-05-07, 2015-05-09, AKSARAY, Turkey, 2015. 100

    2. ÇABUK, S.; ATILGAN, K., Referans Fiyat Oluşumunda Tüketici Odaklı Marka Denkliği Boyutlarının Rolü. 18. Ulusal Pazarlama Kongresi, 2013-06-19, 2013-06-22, KARS, Turkey, 2013. 100

    1. YAĞCI, M.; ŞAHİN, A.; ATILGAN, K., Mersin’de Yaşayan Tüketicilerin Çevreye Duyarlı Etiket Taşıyan Ürünleri Tercih Etmelerini Etkileyen Faktörlerin İncelenmesi. 13. Ulusal Pazarlama Kongresi, 2008-10-30, 2008-11-01, ADANA, Turkey, 2008. 100

    National - Abstract - Oral 250

    5. ATILGAN, K.; KANGAL, E.; KÜÇÜKTALASLIO, M., Tüketicilerin Algıladıkları Kalite, Fiyat Hassasiyetleri ve Satın Alma İstekliliklerinin Fiyat Değişkenliği ve Fiyat Değişim Sıklığı Bağlamında İncelenmesi. 23. Pazarlama Kongresi, 2018-06-27, 2018-06-29, Kocaeli, Turkey, 2018. 50
    http://www.pazarlama.org.tr/upk-2018/

    4. ATILGAN, K.; TORMAN, U., Tüketicilerin Beden Saygıları, Ürün İlgilenimleri ve Sağlık Bilinçleri Arasındaki İlişkilerin İncelenmesi. 17. Uluslararası Katılımlı İşletmecilik Kongresi, 2018-04-26, 2018-04-28, İzmir, Turkey, 2018. 50
    http://ik2018.ikc.edu.tr/

    3. ÇABUK, S.; ŞAHİN, A.; ATILGAN, K., Tüketicilerin Abartılı Referans Fiyata Yönelik Algılarının Markalı Kot Pantolon Satın Alma Davranışı Açısından İncelenmesi. 22. Pazarlama Kongresi, 2017-09-28, 2017-09-30, Trabzon, Turkey, 2017. 50
    http://www.pazarlama.org.tr/upk-2017/

    2. ÇABUK, S.; ŞAHİN, A.; ATILGAN, K., Tüketicilerin Abartılı Referans Fiyata Yönelik Algılarının Markalı Kot Pantolon Satın Alma Davranışı Açısından İncelenmesi. 22. Pazarlama Kongresi, 2017-09-28, 2017-09-30, , Turkey, . 50

    1. ÇABUK, S.; ATILGAN, K., Kadın Tüketicilerin Algıladıkları Marka Denkliğini Belirleyen Faktörler: Markalı Hazır Giyim Ürünleri Üzerine Bir Çalışma . 10.Ulusal İşletmecilik Kongresi, 2011-05-05, 2011-05-07, İZMİR, Turkey, 2011. 50

    National - Manager 100

    1. DETERMINATION OF THE DIFFERENCE OF THE DISCOUNT LEVEL AND PRICE PERCEPTION IN TERMS OF SOCIAL CLASSES, BAP, Project Number: 2019-3-TP2-3683, 11080 TL, Manager, 2020,Completed. 100

    National - Advisor 0

    1. Tüketicilerin İleri Dönüştürülmüş (Upcycled) Gıdalara İlişkin Tutum ve Satın Alma Niyetinin İncelenmesi, TÜBİTAK, Project Number: 1919B012203531, 0 TL, Advisor, 2023,Completed. 0

    Supervised Master Theses 2400

    12. Mithat Can Çerçi , ONLİNE ALIŞVERİŞ SİTELERİNİN E-HİZMET KALİTESİ ALGISINDA CİNSİYET KİMLİĞİNİN ROLÜ, Others, Others, Completed. 200

    11. Mustafa Bozkurt , DRONE ARACILIĞIYLA ÜRÜN DAĞITIMINA YÖNELİK TÜKETİCİ TUTUMLARININ İNCELENMESİ, Graduate School of Social Sciences, Mersin University, Completed. 200

    10. Funda KARSLI, Fair Price Perceptions and Purchasing Intentions for Consumers' Dynamic Pricing Practices: Attribution Theory Approach, Graduate School of Social Sciences, Mersin University, Completed. 200

    9. Arwa Mohamed Abdelmagid ELSADIG, Otel İşletmelerinde Müşteri Memnuniyetine Etki Eden Unsurların Karma Yöntem Kullanılarak İncelenmesi, Graduate School of Social Sciences, Mersin University, Completed. 200

    8. Özge Koç, PROFESYONEL HİZMETLERDE FİZİKSEL KANITLARIN VE AĞIZDAN AĞIZA İLETİŞİMİN MÜŞTERİ MEMNUNİYETİ İLE SATIN ALMA NİYETİNE ETKİSİNİN İNCELENMESİ, Others, Others, Completed. 200

    7. Murat BAYINDIR, Comparison of Consumer Purchasing Behavior in Online and Offline Retail Stores for High-Touch and Low-Touch Products, Graduate School of Social Sciences, Mersin University, Completed. 200

    6. Yusuf KÖKEN, Tüketicilere İletilen Sosyal Medya Mesajlarindaki , Graduate School of Social Sciences, Mersin University, Completed. 200

    5. Onur KOÇ, İndirim Düzeyi Ve Fiyat Algısının Sosyal Sınıflara Göre Farklılıklarının Belirlenmesi, Graduate School of Social Sciences, Mersin University, Completed. 200

    4. Hussein ALHUSSEIN, The Effect Of E-Commerce Businesses' Website Design On Customer Trust, Satisfaction and Purchase Intention, Graduate School of Social Sciences, Mersin University, Completed. 200

    3. Ahmet Esad YURTSEVER, EXAMINING THE OBJECTIVE AND SUBJECTIVE KNOWLEDGE OF CONSUMERS IN THE CONTEXT OF PERCEIVED PRICE, Graduate School of Social Sciences, Mersin University, Completed. 200

    2. Muharrem KÜÇÜKTALASLIO, ÜRÜN SATIŞLARINDA UYGULANAN KITLIK MESAJLARININ VE FİYAT İNDİRİMLERİNİN SATIN ALMA DAVRANIŞINA ETKİSİNİN TÜRKİYE’DE VE POLONYA’DA YAŞAYAN TÜKETİCİLER ÜZERİNDE İNCELENMESİ, Graduate School of Social Sciences, Mersin University, Completed. 200

    1. Hakan TANİŞMAN, DENEYİMSEL VE ARAŞTIRMA ÜRÜNLERİNE YÖNELİK ÇEVRİMİÇİ TÜKETİCİ YORUMLARI VE FİYAT ÇERÇEVESİNİN TÜKETİCİLERİN SATIN ALMA NİYETLERİNE ETKİSİ, Graduate School of Social Sciences, Mersin University, 2019, Completed. 200

    International Journal [Year, Count] 12
    1. 2015 WINTER MARKETING EDUCATORS' CONFERENCE , [ 2015 : 1 ] . 4
    2. ALANYA AKADEMIK BAKış , [ 2018 : 2 ] . 0
    3. BUSINESS AND ECONOMICS RESEARCH JOURNAL , [ 2021 : 1 ] . 0
    4. JOURNAL OF CONSUMER MARKETING , [ 2018 : 1 ] [ 2019 : 1 ] . 0
    5. JOURNAL OF MARKETING THEORY AND PRACTICE , [ 2020 : 1 ] . 0
    6. RPM - PORTUGUESE MARKETING JOURNAL , [ 2014 : 1 ] [ 2015 : 1 ] . 8
    7. YÜKSEKÖĞRETİM DERGİSİ , [ 2017 : 1 ] . 0
    8. ÖMER HALISDEMIR ÜNIVERSITESI İKTISADI VE İDARI BILIMLER FAKüLTESI DERGISI , [ 2019 : 1 ] . 0
    National Journal [Year, Count] 4
    1. 25. PAZARLAMA KONGRESI , [ 2021 : 1 ] . 0
    2. ATATURK UNIVERSITESI IKTISADI VE IDARI BILIMLER DERGISI , [ 2020 : 1 ] . 0
    3. TARSUS UNIVERSITESI UYGULAMALI BILIMLER FAKULTESI DERGISI , [ 2021 : 1 ] . 0
    4. CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI , [ 2017 : 1 ] [ 2019 : 1 ] [ 2020 : 1 ] . 3
    5. CUKUROVA UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI , [ 2018 : 1 ] . 1

    National
    1. PARMAK İZİYLE ÖĞRENCİ TAKİP SİSTEMİ, PARMAK İZİYLE ÖĞRENCİ TAKİP SİSTEMİ, Mersin Üniversitesi, MERSİN AR-GE PROJE PAZARI, 2017-10-10-2017-10-11, 14, MERSİN, Turkey
    2. Araç Rengini Sen Belirle, Araç Rengini Sen Belirle, Mersin Üniversitesi, MERSİN AR-GE PROJE PAZARI, 2019-11-14-2019-11-15, 14, Mersin, Turkey
    3. ÇOCUKKEN DÖNÜŞTÜR, ÇOCUKKEN DÖNÜŞTÜR, Mersin Üniversitesi, MERSİN AR-GE PROJE PAZARI, 2017-10-10-2017-10-11, 14, MERSİN, Turkey

    International
    1. ISMA University , 2017-04-24 - 2017-04-28, Riga, Latvia.
    2. , 2016-05-16 - 2016-05-20, Bratislava, Slovakia.
    3. Alexander Technological Educational Institute of Thessaloniki , 2014-05-05 - 2014-05-09, SELANİK, Greece.

    1. American Marketing Association , Member No: 03323549, United States of America, 2015-01-06-Continue.
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