• Academic Staff

      Professor Ayşe Şahin
    Profile
    :
    Department
    :
    Faculty of Economics and Administrative Sciences/Department of Production Management and Marketing .
    Business Address
    :
    Mersin Üniversitesi Iktisadi Ve Idari Bilimler Fakültesi Çiftlikköy Kampüsü 33343 Yenişehir/ Mersin .
    Phone
    :
    +90 -324-3610001 .
    Internal
    :
    15294 .
    Fax
    :
    +90 -324-3610056 .
    URL
    :
    VCARD
    :
    Created
    :
    2015-11-19 11:46:47 .
    Last Modification
    :
    2024-03-29 14:00:02 .
    Researcher ID :
    JXX-2732-2024
    Scopus ID :
    Orcid ID :
    0000-0001-7006-3072
    Scholar ID :
    p6ULwfgAAAAJ&scilu
    h-index :
    15
    Publons ID :
    JXX-2732-2024
    Point :
    26293

    Degree Department/Program Institute Year
    1989
    1996
    2000
    2006

    Doctorate Thesis

    1. Buyer and Seller Relationships in Industrial Products , Supervisor: Dr. Prof. Dr. Mehmet Hulusi Demir, Süleyman Demirel University, Graduate School of Social Sciences, Business Department, Isparta, Turkey, 2001.

    Master Thesis

    1. The Determination of Apples Quality Levels Which are Stored in Cool Storage Warehouses and The Effects of Apple Demand whicg are Grown in Isparta, Supervisor: Dr. Doç.Dr. İbrahim Güngör, Süleyman Demirel University, Graduate School of Social Sciences, Business Department, Isparta, Turkey, 1996.

    Title Dutie Institution/Other Year
    2015-01-19 - 2018-01-19
    2015-01-19 - 2018-01-19
    2015-01-19 - 2018-01-19
    2015-01-19 - 2018-01-19
    2015-01-19 - 2018-01-19
    2015-01-19 - 2018-01-19
    2013-10-11 - 2016-10-11
    2013-10-11 - 2016-10-11
    MANAGER MANAGER CONTINUING EDUCATION APPLICATION AND RESEARCH CENTER 2010-12-05 - 2013-04-28
    DEPARTMENT MANAGER DEPARTMENT MANAGER MERSIN UNIVERSITY 2005-06-05 - 2005-08-21
    VICE DEAN VICE DEAN IKTISADI VE IDARI BILIMLER FAKULTESI 2003-07-18 - 2005-01-20

    International - Covered by ULAKBIM 0
    2023
    1. YAĞCI, A.; ŞAHİN, A. . SULEYMEN DEMIREL UNIVERSITESI VIZYONER DERGISI, 2023, 14, 1330-1347. 0 + 0
    10.21076/vizyoner.1259817

    International - SCI/SCI-Expanded category 2000
    2. ÖZTÜRK, E.; ŞAHİN, A. . JOURNAL OF MATERIAL CYCLES AND WASTE MANAGEMENT, 2023, 25, 3021-3032. 1000 + 0
    10.1007/s10163-023-01739-z

    2015
    1. Dölekoğlu, C.; Şahin, A.; Giray, F. Factor Influencing the Consumption of Functional Food in Women: A Study in the Mediteranean Region. TARIM BILIMLERI DERGISI, 2015, 21, 572-584. 1000 + 23
    http://tarimbilimleri.agri.ankara.edu.tr/2015/21_4/12.makale.pdf


    Times Cited: 4
    International - Covered by Other International Indexes 600
    2011
    3. ŞAHİN, A. Analyzing Factors that Drive Consumers to Purchase Counterfeits of Luxury Branded Products. THE JOURNAL OF AMERICAN ACADEMY OF BUSINESS, CAMBRIDGE, 2011, 17, 283-292. 200 + 11
    http://www.jaabc.com/jaabcv17n1preview.html

    2. Şahin, A. Ethical Issues in E-Commerce on the Basis of Online Retailing. JOURNAL OF SOCIAL SCIENCES, 2011, 7, 190-198. 200 + 25
    http://thescipub.com/PDF/jssp.2011.190.198.pdf

    2008
    1. Sahin, A. Marketing to Aging Population: Are Values Held by Senior American Consumers Similar to Turkish Consumers? . INNOVATIVE MARKETING, 2008, 4, 1-12. 200 + 0
    http://businessperspectives.org/journals_free/im/2008/im_en_2008_01_Sahin.pdf

    International - Other 200
    2017
    2. TOR KADIOĞLU, C.; ŞAHİN, A. . SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2017, 22, 981-991. 100 + 0
    1. TOR KADIOĞLU, C.; DOĞRUL, Ü.; ŞAHİN, A. . EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT, 2017, 5, 29-37. 100 + 0
    1015604

    International - publications.sections.8 100
    1. TOR KADIOĞLU, C.; ŞAHİN, A.; DOĞRUL, Ü. . EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT, 2017, 5, 29-37. 100 + 0
    10.15604/ejbm.2017.05.02.004

    National - Covered by ULAKBIM 2500
    2024
    18. DOĞULU, İ.; ŞAHİN, A. . AFYON KOCATEPE UNIVERSITESI SOSYAL BILIMLER DERGISI, 2024, 26, 226-245. 200 + 0
    10.32709/akusosbil.1127238

    2021
    17. Aydan, G.; ŞAHİN, A. . SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2021, 26, 339-352. 200 + 0
    16. Karadeniz, T.; ŞAHİN, A. . YONETIM VE EKONOMI: CELAL BAYAR UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2021, 28, 227-241. 200 + 0
    10.18657/yonveek.812554

    15. Şahin, A.; Kadıoğlu, C. Customer Complaint Management. SECKIN YAYINEVI, 2021, 1, 1-238. 100 + 0
    https://www.seckin.com.tr/kitap/464172253

    2020
    14. ÖZTÜRK, E.; ŞAHİN, A. . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2020, 29, 70-90. 200 + 0
    10.35379/cusosbil.626470

    2019
    13. ÇABUK, S.; ŞAHİN, A.; ATILGAN, K. . CUKUROVA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU DERGISI, 2019, , -. 200 + 0
    2018
    12. Tekeli, S. THE IMPACT OF FACTORS AFFECTING CONSUMERS' INTENTION TO USE SMART PHONE APPLICATIONS ON USAGE ATTITUDE AND INTENTION. TOROS UNIVERSITESI SOSYAL BILIMLER DERGISI, 2018, 5, 178-197. 0 + 0
    http://dergipark.gov.tr/iisbf/issue/37674/425444

    2017
    11. KADIOĞLU, C. The Relationship Between Pregnant Women Social Media Usage and Purchasing Decisions: A Research in Mersin. SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI , 2017, 22, 981-991. 0 + 0
    http://iibfdergi.sdu.edu.tr/assets/uploads/sites/352/files/yil-2017-cilt-22-sayi-4-yazi03-20112017.pdf

    10. ŞEN, İ. A Survey on Fish Consumption Preferences by Demographic Factors of the Consumers Living in Mersin. AFYON KOCATEPE UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI , 2017, 18, 33-46. 0 + 0
    http://dergipark.gov.tr/akuiibfd/issue/29881/321935

    2014
    9. Özçiçek Dölekoğlu, C. Bread From Kitchen To Trash: Consumption And Waste Utilization. AKADEMIK BAKIS DERGISI, 2014, 11, 249-263. 0 + 0
    http:/http://www.akademikbakis.org/dergi//mutfaktan-cope-ekmek-tuketim-ve-degerlendirme201407.pdf/

    2013
    8. Atılgan, K. HOW PRICE MAVENS PERCEIVE VALUE OF PRODUCTS? A STUDY ON PERVAL SCALE. DOKUZ EYLUL UNIVERSITESI ISLETME FAKULTESI DERGISI, 2013, 14, 71-87. 0 + 0
    http://https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxkZXVlaXNsZXRtZWZha3VsdGVzaWRlcmdpc2l8Z3g6NzhiNzhiZDFhN2U1ZjQwMQ

    2012
    7. Şahin, A. Attitudes of University Students’ Towards Mobile Advertising within the Scope of Permission Marketing. CELAL BAYAR UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI YONETIM VE EKONOMI DERGISI, 2012, 19, 17-36. 200 + 22
    www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C19S22012/17_36.pdf

    2009
    6. Şahin, A. A RESEARCH WHICH ANALYZES THE FACTORS EFFECTING CONSUMER CONSCIOUSNESS ABOUT CONSUMER RIGHTS FROM THE POINT OF CONSUMERS WHO LIVE IN MERSIN. ANADOLU UNIVERSITESI SOSYAL BILIMLER DERGISI, 2009, 9, 105-126. 200 + 23
    https://earsiv.anadolu.edu.tr/xmlui/handle/11421/280

    5. Şahin, A. THE MEASUREMENT OF THE INNOVATIVE ACTIONS OF SMEs’ WHICH ARE LOCATED IN MERSIN. DOGUS UNIVERSITESI DERGISI, 2009, 10, 259-271. 200 + 0
    http://http://journal.dogus.edu.tr/index.php/duj/article/view/48

    2005
    4. Şahin, A. TEKSTİL ve/veya KONFEKSİYON SEKTÖRLERİNDE FAALİYET GÖSTEREN KÜÇÜK ve ORTA BÜYÜKLÜKTEKİ İŞLETMELERİN PAZARLAMA SORUNLARI ve ELEKTRONİK TİCARETTEN BEKLENTİLERİ -MERSİN ÖLÇEKLİ BİR UYGULAMA. DOKUZ EYLUL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2005, 20, 1-13. 200 + 0
    http:/http://dergi.iibf.deu.edu.tr/index.php/cilt1-sayi1/article/view/175/pdf_157/

    3. ŞAHİN, A. The Effects of Nutrition Culture Differences on Female Consumers' Foodstuffs Buying Behavior . GAZI UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2005, 7, 53-70. 200 + 23
    http://iibfdergisi.gazi.edu.tr/index.php/iibfdergisi/article/view/210/200

    2003
    2. ŞAHİN, A. The Role Of Relat onsh p Market ng n The Development Of Bus ness- To-Bus ness Electron c Commerce - A Trust Focused Analysis-. CELAL BAYAR UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI YONETIM VE EKONOMI DERGISI, 2003, 10, 21-30. 200 + 29
    http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C10S22003/as.pdf

    2001
    1. Şahin, A. GELECEĞİ GÖRMEK: PAZARLAMA ARAŞTIRMASININ GÜCÜ. SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2001, 6, 173-181. 200 + 0
    httphttp://edergi.sdu.edu.tr/index.php/iibfd/article/viewFile/2452/2197://

    National - Other 300
    2018
    3. TEKELİ, S.; ŞAHİN, A. . TOROS UNIVERSITESI IISBF SOSYAL BILIMLER DERGISI, 2018, 5, 178-197. 100 + 0
    2. ŞAHİN, A.; TEKELİ, S. . TOROS UNIVERSITESI SOSYAL BILIMLER DERGISI, 2018, 5, 178-197. 100 + 0
    2006
    1. Tanla, H.; ŞAHİN, A. . MARMARA UNIVERSITESI SOSYAL BILIMLER ENSTITUSU ONERI DERGISI, 2006, 7, 119-132. 100 + 0
    National - publications.sections.8 100
    2017
    1. TOR KADIOĞLU, C.; ŞAHİN, A. . SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI, 2017, 22, 981-991. 100 + 0

    International - Book Edited 0
    1. ŞAHİN, A.; TOR KADIOĞLU, C. Müşteri Şikayet Yönetimi, ISBN: 9789750268601, Seçkin Yayıncılık, Number of print: , Total Printing Number: , Page, Turkish, , , 2021. 0
    International - Scientific Book (Excluded Thesis) 0
    1. ÖZTÜRK, E.; ŞAHİN, A. Müşteri Şikayet Yönetimi, ISBN: 9789750268601, Seçkin Yayınevi, Number of print: 1, Total Printing Number: , 238 Page, Turkish, Mersin, Turkey, 2021. 0
    2. ÖZTÜRK, E.; ŞAHİN, A. Değişen Tüketiciyi Anlamak: Güncel Araştırmalar, ISBN: 978-625-7588-95-9, Gazi Kitabevi, Number of print: 1, Total Printing Number: , 176 Page, Turkish, Ankara, Turkey, 2021. 0
    National - Book 8250
    1. Şahin, A. Customer Oriented Marketing Methods, ISBN: 10-9752953271 , Beta Yayınevi, Number of print: 1, Total Printing Number: 1000, 220 Page, Turkish, İstanbul, Turkey, 2004. 500
    http://www.betayayincilik.com
    National - Chapter(s) in Book 8250
    1. Şahin, A. Strategic Global Marketing, ISBN: 978-605-4160-30-0, Eflatun Yayınevi, Number of print: 2, Total Printing Number: 5000, 591 Page, Turkish, Ankara, Turkey, 2009. 4250
    http://www.eflatunyayinevi.com/
    2. Şahin, A. Marketing Strategies, ISBN: 978-605-377-011-4, Beta Yayınevi, Number of print: 2, Total Printing Number: 5000, 351 Page, Turkish, İstanbul, Turkey, 2009. 3500
    http://betayayincilik.com
    National - Scientific Book (Excluded Thesis) 8250
    1. ŞAHİN, A. Müşteri Odaklı Pazarlama Yöntemleri, ISBN: 9789752953277, Beta Yayınevi, Number of print: 1, Total Printing Number: , 220 Page, Turkish, İstanbul, Turkey, 2004. 0
    1. ŞAHİN, A. Pazarlama Araştırması, ISBN: 9786054350940, Lisans Yayıncılık, Number of print: 1, Total Printing Number: , 456 Page, Turkish, İstanbul, Turkey, 2011. 0
    2. ÖZTÜRK, E.; ŞAHİN, A. Pazarlama Teorileri 2, ISBN: 9786052314470, MediaCat Yayınevi, Number of print: 1, Total Printing Number: , 554 Page, Turkish, İstanbul, Turkey, 2021. 0
    3. ŞAHİN, A. Bilimsel Araştırma Yöntemleri içinde Bölüm 1 Bilim ve Araştırma, ISBN: 978-605-435-024-7, Lisans Yayıncılık, Number of print: 1, Total Printing Number: , 287 Page, Turkish, , , 2010. 0
    4. ŞAHİN, A. İşletmecilikte Güncel Konular, ISBN: 978-605-5431-77-8, Ekin Yayınevi, Number of print: 1, Total Printing Number: , 413 Page, Turkish, , , 2011. 0
    5. ŞAHİN, A. Pazarlama Teorileri, ISBN: 978-605-4584-53-6, MediaCat, Number of print: 1, Total Printing Number: , 528 Page, Turkish, İstanbul, Turkey, 2014. 0
    6. ŞAHİN, A. Pazarlamada Etik Yaklaşımlar, ISBN: 978-605-568-177-2, Detay Yayıncılık, Number of print: 1, Total Printing Number: , 395 Page, Turkish, Ankara, Turkey, 2010. 0

    International - Full text - Oral 1200

    6. ŞAHİN, A., Consumer Attitudes Towards Healthy Food Products the Mediating Effects of Nutrition Claims. International Conference on Contemporary Marketing Issues, 2012-06-13, 2012-06-15, Selanik, Greece, . 200

    5. ŞAHİN, A., A Literature Review on Consumer Innovativeness Antalya Turkey Part 2 September 02 05 2010 pp 781 790. 16th World Productivity Congress and European Productivity Conference, 2010-09-02, 2010-09-05, , Turkey, . 200

    4. ŞAHİN, A., A Comparison of the Turkish Customer Satisfaction Index with the American Customer Satisfaction Index in the Food Manufacturing Industry. 5th International Conference on Business, Management, 2009-10-22, 2009-10-24, İzmir, Turkey, . 200

    3. ŞAHİN, A., The Effects of Logistics Sector in the Regional Development Strategies of Mersin. 5th International Logistics and Supply Chain Congress, 2007-11-08, 2007-11-09, İstanbul, Turkey, . 200

    2. ŞAHİN, A., Functions of Business to Business E Marketplaces in Supply Chain Management and Turkey Perspective. 4th International Logistics and Supply Chain Congress, 2006-11-29, 2006-12-01, İzmir, Turkey, . 200

    1. ŞAHİN, A., Impacts of Electronic Commerce on Logistics Management A Theoretical Study Focusing on the Management of Supply and Distribution Channels. The International Association of Maritime Econmists 11th Annual Conference, 2004-06-30, 2004-07-02, İzmir, Turkey, . 200

    National - Full text - Oral 600

    6. ŞAHİN, A.; YAĞCI, M.; YUVA, N., Instagram Etkileyicileri Takipçilerinin Satın Alma Davranışını Nasıl Etkiliyor?. 25. Pazarlama Kongresi, 2021-06-30, , Ankara, Turkey, . 100

    5. ŞAHİN, A., ŞAHİN Ayşe ve ATILGAN K Özcan Tüketicileri Lüks Markalı Ürünlerin Taklitlerini Satın Almaya Yönlendiren Faktörlerin İncelenmesi 15 Ulusal Pazarlama Kongresi İzmir 26 29 Ekim 2010 s 60 73. 15. Ulusal Pazarlama Kongresi, 2010-10-26, 2010-10-29, İzmir, Turkey, . 100

    4. ŞAHİN, A., Mersin de Yaşayan Tüketicilerin Çevreye Duyarlı Etiket Taşıyan Ürünleri Tercih Etmelerini Etkileyen Faktörlerin İncelenmesi. 13. Ulusal Pazarlama Kongresi, 2008-10-30, 2008-11-01, Adana, Turkey, . 100

    3. ŞAHİN, A., Endüstriyel Ürünlerin Dağıtım Kanallarında Faaliyet Gösteren Toptancı ve Perakendeciler Arasındaki İlişkilerde Müşteri Tatminine Önem Verilmesinin Yarattığı Etkiler. 11. Ulusal Pazarlama Kongresi, 2006-11-01, 2006-11-03, İzmir, Turkey, . 100

    2. ŞAHİN, A., Tarım Ürünlerinin Ambalajlanmasında ve Etiketlenmesinde Avrupa Birliği Gıda Standartlarına Uyum Çalışmalarının Bakliyat Hububat ve Yaş Meyve Sebze Sektörlerinde İncelenmesi. 9. Ulusal Pazarlama Kongresi, 2004-10-06, 2004-10-08, Ankara, Turkey, . 100

    1. ŞAHİN, A., KOBİ lerin Pazarlama Sorunlarının Çözümünde Elektronik Ticaret ve Elektronik Pazarlamanın Önemi Adana ve Kayseri İllerinde Tekstil Sektöründe Faaliyet Gösteren KOBİ lerin Bu Konuya Yaklaşımları. I. Orta Anadolu Kongresi, 2001-10-18, 2001-10-21, Nevşehir, Turkey, . 100

    National - Abstract - Oral 150

    3. ŞAHİN, A.; YAŞA ÖZELTÜRKAY, E.; DOĞRUL, Ü., Akıllı Saatlerin Satın Alınma Nedenlerini Belirleyen Faktörler: Keşifsel Bir Çalışma. 23. Pazarlama Kongresi, 2018-06-27, 2018-06-29, Kocaeli, Turkey, . 50

    2. ŞAHİN, A.; ÖZTÜRK, L.; BALIK, Z., KadınTüketicilerin Cilt Bakım Ürünleri Satın Alma Kararında SosyalMedyadaki Kullanıcı Yorumlarının Rolü. 23. Pazarlama Kongresi, 2018-06-27, 2018-06-30, Kocaeli, Turkey, . 50

    1. ÇABUK, S.; ŞAHİN, A.; ATILGAN, K., Tüketicilerin Abartılı Referans Fiyata Yönelik Algılarının Markalı Kot Pantolon Satın Alma Davranışı Açısından İncelenmesi. 22. Pazarlama Kongresi, 2017-09-28, 2017-09-30, , Turkey, . 50

    Supervised Master Theses 1400

    8. İrem Deniz Doğulu, A research investigation of factors affecting consumers' stores and online shopping behaviors, Graduate School of Social Sciences, Mersin University, Completed. 200

    7. Gizem Aydan, Self Gift-giving, Graduate School of Social Sciences, Mersin University, Completed. 200

    6. Avni Can Yağcı, Consumer Racism, Graduate School of Social Sciences, Mersin University, Completed. 200
    http://acikerisim.mersin.edu.tr/handle/20.500.14114/4635

    5. Özlem Kor, An Analysis of Consumer Protection Policies in Turkey and European Union- A Survey Conducted in Mersin to Test Consumer Consciousness About Consumer Rights, Graduate School of Social Sciences, Mersin University, Completed. 0

    4. Özüm ÖZLER HAZIR, Women Consumers Rational, Impulsive and Impulsive Buying Behavior for Cosmetic Products, Graduate School of Social Sciences, Mersin University, Completed. 200

    3. Tuğba Ener, Global Logistics Performance Index:Logistics Perfomance Analysis of Firms Functions in Mersin , Graduate School of Social Sciences, Mersin University, Completed. 200
    http://www.mersin.edu.tr

    2. Özgür Durmaz, Possible Effects of Technoparks on Social and Economic Urban Transformation:Mersin Model, Graduate School of Social Sciences, Mersin University, Completed. 200
    http://www.mersin.edu.tr

    1. Cansu Tor Kadıoğlu , The Effects of Adolescents on Family Buying Decisions: A Survey in Mersiny , Graduate School of Social Sciences, Mersin University, Completed. 200

    Supervised Doctorate Theses 800

    2. Esra Öztürk, A research on social recycling behavior as a sustainable disposal method, Graduate School of Social Sciences, Mersin University, Completed. 400

    1. Tuğsan Karadeniz, NOSTALGIA PRONENESS OF THE CONSUMERS OF DIFFERENT AGES AND INVESTIGATION OF THEIR ATTITUDES TOWARDS NOSTALGY THEMED TELEVISION ADVERTISEMENTS, Graduate School of Social Sciences, Mersin University, Completed. 400

    National Journal [Year, Count] 37
    1. AFYON KOCATEPE UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI , [ 2017 : 1 ] . 1
    2. ANADOLU UNIVERSITESI SOSYAL BILIMLER DERGISI , [ 2008 : 2 ] [ 2008 : 1 ] [ 2009 : 1 ] . 4
    3. CELAL BAYAR UNIVERSITESI YONETIM VE EKONOMI DERGISI , [ 2010 : 1 ] [ 2011 : 1 ] [ 2012 : 3 ] [ 2013 : 2 ] [ 2014 : 1 ] [ 2015 : 2 ] [ 2016 : 1 ] [ 0 : 0 ] . 11
    4. DOGUS UNIVERSITESI DERGISI , [ 2008 : 1 ] [ 2009 : 2 ] [ 2010 : 1 ] [ 2012 : 1 ] . 5
    5. SULEYMAN DEMIREL UNIVERSITESI IKTISADI VE IDARI BILIMLER FAKULTESI DERGISI , [ 2017 : 2 ] . 2
    6. CUKUROVA UNIVERSITESI SOSYAL BILIMLER DERGISI , [ 2010 : 2 ] [ 2009 : 3 ] [ 2011 : 2 ] [ 2012 : 2 ] [ 2014 : 3 ] . 12
    7. CUKUROVA UNIVERSITESI SOSYAL BILIMLER DERGISI , [ 2021 : 2 ] . 2

    1. Turkish Marketing and Marketing Research Association , Member No: 428, Turkey, 2005-04-07-2012-12-26.
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